100% Natural mascara lengthens and separates, coating each lash with healthy conditioners and coloring them with black tea, berry and cocoa pigments. Water, smudge and flake resistant. Your mascara is the first thing you open your eyes to in the morning. Choose your mascara like you would choose your breakfast cereal. Don’t settle. All 100% Pure cosmetics are colored from fruit and vegetable pigments. Therefore, when applying 100% Pure Blueberry Pigmented Ultra Lengthening Mascara, you are dazzling your eyes with natural colors from the earth rather than chemicals. 100% Pure sets your eyes at ease with our 100% use of natural and organic ingredients. 100% Pure is even safe for kids to use. So no stresses when ‘Surprise Dress-Up Day!’ comes around. Not only do we keep the kids safe but we keep our animals safe too, using cruelty free/vegan products to ease your mind and save our furry friends!