一本书学会新闻写作（第二版）
1.易读易实践的写作指南，版加印20余次，畅销10余年，多所新闻院校列为写作教材，数十万读者从中受益
2.权威专家组成学术顾问团队与编委会，基于多年实践及教学经验撰写，精讲理论，侧重实用，深入浅出
3.近60篇案例范文覆盖各种新闻题材，50多个写作小贴士突出重点
4.双色印刷，装帧精美
《一本书学会新闻写作》以新闻写作为研究对象，采取旅游全攻略的架构，兼撷专业新闻理念与业余记者思维精粹，接轨不同行业与类型新闻写作方略，引领非专业人员进入新闻写作的奇峰异洞，细语全民专业报道中的如何写，形塑全民DIY时代非科班出身的合格记者。
版加印20余次，畅销十余年，数十万读者从中受益。本次再版主要对版中概念界定与理论分类、全书系统结构与章节逻辑存在的瑕疵进行了修订，厘清了一些模糊概念，对案例范文进行了更新，增加了反映前沿热点与未来趋势的新报道。
刘建华，江西莲花人，中国新闻出版研究院传媒研究所执行所长、研究员。中国社科院哲学所文化研究博士后，中国人民大学新闻学院传媒经济学博士。中央国家机关书法家协会会员，新华社《瞭望》智库首批入驻专家，国家社科基金评审专家。出版学术著作近30部，《一本书学会新闻采写》（7部）系列丛书主编，《中国传媒融合创新研究报告》《中国传媒社会责任研究报告》（8部）年度蓝皮书主编，在《人民日报》《光明日报》《现代传播》《国际新闻界》《编辑之友》等核心媒体发表论文120余篇。主持和参与国家及省部级课题70余项。
卞丽敏，山东博兴人。西藏民族大学新闻与传播学院副教授。曾任《华商报》记者、《阳光报》编辑中心主任。多年从事新闻采编研究与教学工作。
李炜，甘肃民勤人。西藏民族大学新闻与传播学院副教授，传播学博士。从事新媒体教学与研究工作，连续多年参与撰写《中国传媒融合创新研究报告》，发表学术论文多篇。
节 消息及其文本格式......3
第二节 消息写作......4
第三节 倒金字塔结构......15
第四节 消息结尾......20
第二章 导语的写作 21
节 小故事导语......23
第二节 引语式导语......24
第三节 描述式导语......24
第四节 提问式导语......25
第五节 其他类型的导语......26
第三章 新闻报道的其他结构类型 27
节 金字塔结构......29
第二节 沙漏式结构......32
本书修订主要涉及以下三方面。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
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Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
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Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
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Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
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Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
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Defective Products: Return labels are provided for defective items.
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Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
1.易读易实践的写作指南，版加印20余次，畅销10余年，多所新闻院校列为写作教材，数十万读者从中受益
2.权威专家组成学术顾问团队与编委会，基于多年实践及教学经验撰写，精讲理论，侧重实用，深入浅出
3.近60篇案例范文覆盖各种新闻题材，50多个写作小贴士突出重点
4.双色印刷，装帧精美
《一本书学会新闻写作》以新闻写作为研究对象，采取旅游全攻略的架构，兼撷专业新闻理念与业余记者思维精粹，接轨不同行业与类型新闻写作方略，引领非专业人员进入新闻写作的奇峰异洞，细语全民专业报道中的如何写，形塑全民DIY时代非科班出身的合格记者。
版加印20余次，畅销十余年，数十万读者从中受益。本次再版主要对版中概念界定与理论分类、全书系统结构与章节逻辑存在的瑕疵进行了修订，厘清了一些模糊概念，对案例范文进行了更新，增加了反映前沿热点与未来趋势的新报道。
刘建华，江西莲花人，中国新闻出版研究院传媒研究所执行所长、研究员。中国社科院哲学所文化研究博士后，中国人民大学新闻学院传媒经济学博士。中央国家机关书法家协会会员，新华社《瞭望》智库首批入驻专家，国家社科基金评审专家。出版学术著作近30部，《一本书学会新闻采写》（7部）系列丛书主编，《中国传媒融合创新研究报告》《中国传媒社会责任研究报告》（8部）年度蓝皮书主编，在《人民日报》《光明日报》《现代传播》《国际新闻界》《编辑之友》等核心媒体发表论文120余篇。主持和参与国家及省部级课题70余项。
卞丽敏，山东博兴人。西藏民族大学新闻与传播学院副教授。曾任《华商报》记者、《阳光报》编辑中心主任。多年从事新闻采编研究与教学工作。
李炜，甘肃民勤人。西藏民族大学新闻与传播学院副教授，传播学博士。从事新媒体教学与研究工作，连续多年参与撰写《中国传媒融合创新研究报告》，发表学术论文多篇。
节 消息及其文本格式......3
第二节 消息写作......4
第三节 倒金字塔结构......15
第四节 消息结尾......20
第二章 导语的写作 21
节 小故事导语......23
第二节 引语式导语......24
第三节 描述式导语......24
第四节 提问式导语......25
第五节 其他类型的导语......26
第三章 新闻报道的其他结构类型 27
节 金字塔结构......29
第二节 沙漏式结构......32
本书修订主要涉及以下三方面。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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