从1到X:数字化转型实战 企业转型 企业管理 数字化时代 大数据时代 喻建华著
本书揭示了在第四次工业革命的大潮中,数字化是任何一个企业的重要发展命题,绕不开更躲不过。
企业如何实现数字化,作者在与各类企业、各层级的管理人员交流过程中,了解到了他们许多的痛点和困惑。比方说:
- 什么是企业数字化?数字化和信息化有什么不一样?
- 信息化、数据化、智能化的先后顺序是怎样的?
- 如何让数据流动产生价值?
- 如何保护企业的数据资产和信息安全?
- 行业标杆企业,比如平安、阿里、腾讯、华为等是怎样在做数字化转型?
作者正是带着这些问题,结合在数字技术行业近三十年的从业思考,写了这本《从1到X:数字化转型实战》。本书不仅介绍了数字化的起源、赋能等底层逻辑,还总结了华为、腾讯、阿里、平安、亚马逊等国内外优秀数字企业的转型战略、营销战术、运营战术、管理战术,以及一些企业数字化过程中遇到的陷阱和困难。
这本书的书名中,1代表确定的现在,而X代表实施数字化之后无限的可能。转型意味着创新,创新就会有成功和失败等各种可能。无论怎样,对于新一代的企业管理者和员工,所谓未来,是可以凭自己的智慧去描绘和创造的。作者希望本书的读者在数字化转型的大变革中,能够拨开迷雾,洞察到一条通向未来的比较明晰的道路。
章 悟道 探寻数字化的起源
数字化的起源 / 002
传统企业面临的生存危机:“无接触”时代到来 / 009
数字赋能之一:网络化—颠覆店堂经理 / 018
数字赋能之二:精准化—颠覆专家判断 / 021
数字赋能之三:智能化—颠覆中层白领 / 023
中小企业要不要进行数字化转型 / 024
第二章 布道 描绘数字化的愿景
H 公司实践:设立数字化转型愿景 / 030
衡量数字化企业的 7 个特征 / 031
第三章 践道 数字化转型实施路线图
步骤一:以用户为中心,聚焦用户体验 / 056
步骤二:回归业务,流程与 IT 相互促进 / 060
步骤三:架构牵引,实现多云协同 / 078
步骤四:上云,延伸企业的运营空间 / 079
步骤五:用数,一切数据业务化 / 082
步骤六:赋智,以智能化带动商业敏捷 / 086
第四章 数字化营销策略
“新物种”的出现 / 092
从传统零售到“新零售” / 095
商品与体验融合 / 118
“新零售”的数字化中台 / 123
第五章 数字化创新策略
为什么需要创新解决方案 / 130
上云:云神经网络 / 131
用数:数字孪生与虚拟现实(VR) / 135
赋智:人工智能的创新应用 / 141
5G 助力数字化创新 / 146
以创新驱动成长,防止颠覆 / 148
第六章 数字化管理策略
数字化时代的人力资源管理 / 154
如何重构企业组织 / 154
炸开人才金字塔 / 159
汇聚创新力量,营造开放氛围 / 163
绩效精益化 / 166
数字化时代的实物资源管理 / 170
第七章 数字化人才培养
数字化转型的角色 / 178
如何培养数字化人才 / 181
性原理 / 183
升维思考,降维打击 / 187
互联网的本质 / 192
第八章 数字化转型“转变”了什么
做出正确的选择 / 198
以危机触发,用愿景鼓舞 / 200
从 1 到 X 的跨越,突破增长“瓶颈” / 206
比较思维会导致“内卷” / 215
防止脱离业务的“转型” / 217
以能力的提升,赢得用户的尊重 / 220
吴晓波 浙江大学求是特聘教授、浙江大学社会科学学部主任
数字化已经不是“未来”!从信息化向数字化演进中的“痛并快乐着”已成为众多转型升级企业的常态。本书不仅凝聚了亲历者的感悟,更用“第三只眼”透视了数字化背后的“道”与“术”,给广大数字化转型中的人们提供了独到的见解和有价值的参照系。
胡塞雄 曾任华为公司全球技术服务部干部部长、“蓝血十杰”奖得主
数字时代的到来是必然的。数字时代下的商机,可能不再存在于因果律,而是孕育于统计率。大数据为企业有效决策、精益制造、精准营销等提供可靠导航,以动员和利用更多的信息、知识和智慧,实现企业商业成功。这本书正是这样一种努力和尝试,特别推荐!
储 殷 数字经济智库副院长、国际关系学院教授
企业数字化不是简单地将所有线下流程搬到线上,而是涉及业务流程重构、数据管理与挖掘、智能化管理运营等诸多方面,如果对企业的业务吃的不透,了解的不深,则数字化转型也很难达到理想的状态。这本书给出了一个很好的参考,作者介绍了当下企业在数字化转型中面临的种种困惑与陷阱,并对此进行了深入的剖析与解答,为数字化转型过程中的企业管理者与执行者提供了专业的解答与成功的案例经验。数字化转型,任重道远,始于足下。愿这本书可以拨开途中云雾,让大家看到更加清晰的未来。
陈萍生 原美国系统公司董事长兼总经理、美国国家科学基金会(NSF)赞助创新科技实验室负责人
企业数字化的底层逻辑是尊重数据的决策方式和以系统要求运营的标准化,推动数字化会改变人们工作习惯和移除隐形的权利。数字化转型带来的不仅是企业的经营效率提升,更重要的是数字化带来了企业优质文化变革,加速了企业的发展。愿本书能在数字化转型落地方面,给予您更多的帮助。
刘劲松 上海睿创企业管理咨询有限公司首席顾问
在接触喻建华老师的书稿前,“数字化转型”在我眼里,只是新瓶装旧酒:不就是这几十年都在说的企业信息化吗?我并没有花太多精力去关注,更谈不上去研究,即便很多客户主动向我们询问:如何将管理体系与数字化转型结合起来?但这本书激发了我的兴趣,让我大开眼界,激发了我进一步了解数字化转型的兴趣。在这本书里,喻老师通过PATH(平安、阿里巴巴、腾讯、华为)等企业的案例,深入浅出地讲解了数字化转型的起源、愿景、线路图、运营策略,数字化转型与企业管理、流程型组织的关系等。这是一本实战型的好书,适合企业各级管理者和对数字化转型有兴趣的读者阅读。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
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Duration: You have 30 days from receiving your item to initiate a return.
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Condition: Items must be unworn, unwashed, with original tags and packaging intact.
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Email: cs@everymarket.com
本书揭示了在第四次工业革命的大潮中,数字化是任何一个企业的重要发展命题,绕不开更躲不过。
企业如何实现数字化,作者在与各类企业、各层级的管理人员交流过程中,了解到了他们许多的痛点和困惑。比方说:
- 什么是企业数字化?数字化和信息化有什么不一样?
- 信息化、数据化、智能化的先后顺序是怎样的?
- 如何让数据流动产生价值?
- 如何保护企业的数据资产和信息安全?
- 行业标杆企业,比如平安、阿里、腾讯、华为等是怎样在做数字化转型?
作者正是带着这些问题,结合在数字技术行业近三十年的从业思考,写了这本《从1到X:数字化转型实战》。本书不仅介绍了数字化的起源、赋能等底层逻辑,还总结了华为、腾讯、阿里、平安、亚马逊等国内外优秀数字企业的转型战略、营销战术、运营战术、管理战术,以及一些企业数字化过程中遇到的陷阱和困难。
这本书的书名中,1代表确定的现在,而X代表实施数字化之后无限的可能。转型意味着创新,创新就会有成功和失败等各种可能。无论怎样,对于新一代的企业管理者和员工,所谓未来,是可以凭自己的智慧去描绘和创造的。作者希望本书的读者在数字化转型的大变革中,能够拨开迷雾,洞察到一条通向未来的比较明晰的道路。
章 悟道 探寻数字化的起源
数字化的起源 / 002
传统企业面临的生存危机:“无接触”时代到来 / 009
数字赋能之一:网络化—颠覆店堂经理 / 018
数字赋能之二:精准化—颠覆专家判断 / 021
数字赋能之三:智能化—颠覆中层白领 / 023
中小企业要不要进行数字化转型 / 024
第二章 布道 描绘数字化的愿景
H 公司实践:设立数字化转型愿景 / 030
衡量数字化企业的 7 个特征 / 031
第三章 践道 数字化转型实施路线图
步骤一:以用户为中心,聚焦用户体验 / 056
步骤二:回归业务,流程与 IT 相互促进 / 060
步骤三:架构牵引,实现多云协同 / 078
步骤四:上云,延伸企业的运营空间 / 079
步骤五:用数,一切数据业务化 / 082
步骤六:赋智,以智能化带动商业敏捷 / 086
第四章 数字化营销策略
“新物种”的出现 / 092
从传统零售到“新零售” / 095
商品与体验融合 / 118
“新零售”的数字化中台 / 123
第五章 数字化创新策略
为什么需要创新解决方案 / 130
上云:云神经网络 / 131
用数:数字孪生与虚拟现实(VR) / 135
赋智:人工智能的创新应用 / 141
5G 助力数字化创新 / 146
以创新驱动成长,防止颠覆 / 148
第六章 数字化管理策略
数字化时代的人力资源管理 / 154
如何重构企业组织 / 154
炸开人才金字塔 / 159
汇聚创新力量,营造开放氛围 / 163
绩效精益化 / 166
数字化时代的实物资源管理 / 170
第七章 数字化人才培养
数字化转型的角色 / 178
如何培养数字化人才 / 181
性原理 / 183
升维思考,降维打击 / 187
互联网的本质 / 192
第八章 数字化转型“转变”了什么
做出正确的选择 / 198
以危机触发,用愿景鼓舞 / 200
从 1 到 X 的跨越,突破增长“瓶颈” / 206
比较思维会导致“内卷” / 215
防止脱离业务的“转型” / 217
以能力的提升,赢得用户的尊重 / 220
吴晓波 浙江大学求是特聘教授、浙江大学社会科学学部主任
数字化已经不是“未来”!从信息化向数字化演进中的“痛并快乐着”已成为众多转型升级企业的常态。本书不仅凝聚了亲历者的感悟,更用“第三只眼”透视了数字化背后的“道”与“术”,给广大数字化转型中的人们提供了独到的见解和有价值的参照系。
胡塞雄 曾任华为公司全球技术服务部干部部长、“蓝血十杰”奖得主
数字时代的到来是必然的。数字时代下的商机,可能不再存在于因果律,而是孕育于统计率。大数据为企业有效决策、精益制造、精准营销等提供可靠导航,以动员和利用更多的信息、知识和智慧,实现企业商业成功。这本书正是这样一种努力和尝试,特别推荐!
储 殷 数字经济智库副院长、国际关系学院教授
企业数字化不是简单地将所有线下流程搬到线上,而是涉及业务流程重构、数据管理与挖掘、智能化管理运营等诸多方面,如果对企业的业务吃的不透,了解的不深,则数字化转型也很难达到理想的状态。这本书给出了一个很好的参考,作者介绍了当下企业在数字化转型中面临的种种困惑与陷阱,并对此进行了深入的剖析与解答,为数字化转型过程中的企业管理者与执行者提供了专业的解答与成功的案例经验。数字化转型,任重道远,始于足下。愿这本书可以拨开途中云雾,让大家看到更加清晰的未来。
陈萍生 原美国系统公司董事长兼总经理、美国国家科学基金会(NSF)赞助创新科技实验室负责人
企业数字化的底层逻辑是尊重数据的决策方式和以系统要求运营的标准化,推动数字化会改变人们工作习惯和移除隐形的权利。数字化转型带来的不仅是企业的经营效率提升,更重要的是数字化带来了企业优质文化变革,加速了企业的发展。愿本书能在数字化转型落地方面,给予您更多的帮助。
刘劲松 上海睿创企业管理咨询有限公司首席顾问
在接触喻建华老师的书稿前,“数字化转型”在我眼里,只是新瓶装旧酒:不就是这几十年都在说的企业信息化吗?我并没有花太多精力去关注,更谈不上去研究,即便很多客户主动向我们询问:如何将管理体系与数字化转型结合起来?但这本书激发了我的兴趣,让我大开眼界,激发了我进一步了解数字化转型的兴趣。在这本书里,喻老师通过PATH(平安、阿里巴巴、腾讯、华为)等企业的案例,深入浅出地讲解了数字化转型的起源、愿景、线路图、运营策略,数字化转型与企业管理、流程型组织的关系等。这是一本实战型的好书,适合企业各级管理者和对数字化转型有兴趣的读者阅读。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
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Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
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Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
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Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
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Defective Products: Return labels are provided for defective items.
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Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
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Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
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Electronic devices after 30 days (e.g., computers, laptops, Kindles)
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Gift cards, prepaid game cards
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Perishable goods, live insects, some jewelry, some health and personal care items
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Customized or personalized products
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Items with special shipping restrictions
Refund Policy
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Window: Eligible products may be returned within 30 days of delivery for a refund.
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Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
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Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
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Phone: +1 636-312-5925
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Email: cs@everymarket.com
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