供给侧改革：消费者的新价值主张
本书辩证地分析了新常态下新消费模式的变革与创新，从多个方面阐释新常态下消费价值的确立，并以案例的形式介绍消费者价值新主张下的设计新风尚。
陈根
教授级高级工程师，高级经济师；北京大学特邀课程教授，南京航空航天大学客座教授，北京林业大学硕士研究生导师，华东理工大学创新创业导师；时任人民日报、财经等多家媒体评论员，曾任央视大型纪录片《大国重器》特邀策划。
出版专著50余本，涉及金融、科技、地产、医疗、设计等领域，多本专著被翻译成各种语言在国外出版，是前沿科技领域公认的意见领袖。韩国副总理吴明、全国工商联副主席孙晓华、全国工商联副主席王治国、中国企业联合会党委书记宛宝成、瑞典皇家科学院诺贝尔奖评审委员会候补委员罗拉夫等国家政要、科学家、院士等都曾亲笔为其专著作序推荐。
曾任多家上市公司高管，在战略规划、资本运作、企业转型、经营管理和品牌营销方面均有突出成就，既有扎实的理论功底，又有丰富的实战经验，是国内难得的实业与金融等多个领域交叉的复合型专家。
现为人民日报、财经、新浪、网易、搜狐、百度百家、福布斯、钛媒体、今日头条、雷锋网、i黑马、36氪、界面、知乎等30多家媒体的专栏作家与评论员。
主要研究方向：特色小镇规划与运营、金融与资本市场、前沿科技与智能产业、大健康与互联网医疗、4D打印、互联网与品牌营销等。第1篇 改革背景
第1章 新常态，新消费? / 2
1.1 “互联网 ”与“工业4.0” / 2
1.2 供给侧的横空出世 / 5
1.3 国际实践的经验教训 / 9
1.4 “供给侧改革”背景下的消费者博弈 / 11
第2章 供给侧改革呼唤工匠精神 / 14
2.1 从制造工厂到创新工场 / 14
2.2 工匠精神与消费者价值主张 / 15
2.3 供给侧改革与工匠精神 / 18
2.4 工匠精神催生新的消费动力 / 19
第2篇 消费价值
第3章 产品设计价值——消费者自我的情感认同和寄托 / 24
消费是经济增长的重要“引擎”，是中国发展的巨大潜力所在。在稳增长的动力中，消费需求规模、和民生关系直接。要瞄准群众多样化需求，改革创新，调动市场力量增加有效供给。
本书基于“供给侧改革”这一时代热点，洞悉该背景下的消费者设计价值主张，立足企业创新思维，分为新常态与新消费、供给侧改革呼唤工匠精神、产品设计价值——消费者自我的情感认同和寄托、隐喻和情节的力量、商品价值的乌托邦、用户需求的发掘、顾客驱动型产品营销战略、消费者价值新主张下的设计风尚标等进行拓展阐述，着重于消费需求心理及设计价值观念发展变化的分析，并精心选择了若干经典案例解析与参考。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
本书辩证地分析了新常态下新消费模式的变革与创新，从多个方面阐释新常态下消费价值的确立，并以案例的形式介绍消费者价值新主张下的设计新风尚。
陈根
教授级高级工程师，高级经济师；北京大学特邀课程教授，南京航空航天大学客座教授，北京林业大学硕士研究生导师，华东理工大学创新创业导师；时任人民日报、财经等多家媒体评论员，曾任央视大型纪录片《大国重器》特邀策划。
出版专著50余本，涉及金融、科技、地产、医疗、设计等领域，多本专著被翻译成各种语言在国外出版，是前沿科技领域公认的意见领袖。韩国副总理吴明、全国工商联副主席孙晓华、全国工商联副主席王治国、中国企业联合会党委书记宛宝成、瑞典皇家科学院诺贝尔奖评审委员会候补委员罗拉夫等国家政要、科学家、院士等都曾亲笔为其专著作序推荐。
曾任多家上市公司高管，在战略规划、资本运作、企业转型、经营管理和品牌营销方面均有突出成就，既有扎实的理论功底，又有丰富的实战经验，是国内难得的实业与金融等多个领域交叉的复合型专家。
现为人民日报、财经、新浪、网易、搜狐、百度百家、福布斯、钛媒体、今日头条、雷锋网、i黑马、36氪、界面、知乎等30多家媒体的专栏作家与评论员。
主要研究方向：特色小镇规划与运营、金融与资本市场、前沿科技与智能产业、大健康与互联网医疗、4D打印、互联网与品牌营销等。第1篇 改革背景
第1章 新常态，新消费? / 2
1.1 “互联网 ”与“工业4.0” / 2
1.2 供给侧的横空出世 / 5
1.3 国际实践的经验教训 / 9
1.4 “供给侧改革”背景下的消费者博弈 / 11
第2章 供给侧改革呼唤工匠精神 / 14
2.1 从制造工厂到创新工场 / 14
2.2 工匠精神与消费者价值主张 / 15
2.3 供给侧改革与工匠精神 / 18
2.4 工匠精神催生新的消费动力 / 19
第2篇 消费价值
第3章 产品设计价值——消费者自我的情感认同和寄托 / 24
消费是经济增长的重要“引擎”，是中国发展的巨大潜力所在。在稳增长的动力中，消费需求规模、和民生关系直接。要瞄准群众多样化需求，改革创新，调动市场力量增加有效供给。
本书基于“供给侧改革”这一时代热点，洞悉该背景下的消费者设计价值主张，立足企业创新思维，分为新常态与新消费、供给侧改革呼唤工匠精神、产品设计价值——消费者自我的情感认同和寄托、隐喻和情节的力量、商品价值的乌托邦、用户需求的发掘、顾客驱动型产品营销战略、消费者价值新主张下的设计风尚标等进行拓展阐述，着重于消费需求心理及设计价值观念发展变化的分析，并精心选择了若干经典案例解析与参考。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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