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免费:商业的未来 [美] 克里斯·安德森 等 著 中信出版社【正版书】
、
在电力刚刚出现的爱迪生时代，如果有人说，未来的电力将像廉价的自来水一样，使用时一打开龙头就能立即接通，那么很多人会认为这是痴人说梦。但最终在英萨尔等先行者的不懈努力下，这一切变成了现实——廉价的电力改变了我们这个社会。
同样，在这个经济社会里，当企业的利益是为了追求利润化时，如果有人写了一本书推崇未来的“免费商业”模式，那么很多人也许会不以为然。但最终，这一切也将变成现实——因为它所代表的是未来的商业发展趋向。
互联网时代就是一个不断变化的时代，一个无所不能的时代，它对人的心理、观念甚至价值观，以及对社会的重构都是革命性的。毋庸置疑的是，互联网时代也正在改写这个经济社会的商业模式。
一种商业模式既可以统摄未来的市场，也可以挤垮当前的市场——在我们这个现代经济社会里，这并不是一件不可能的事情。在《长尾理论》作者克里斯·安德森——这位站在世界商业模式的时代巨擎——眼里，“免费”就是这样的一种商业模式，它所代表的正是数字化网络时代的商业未来。
中信出版社在出版了《长尾理论》而大获成功之后，不失时机地引入了克里斯·安德森——这位信息时代精神教父——的又一作品《免费：商业的未来》。
克里斯·安德森提出的“长尾”商业模式，激起了无数商业人士去奋力探求那条“细长”的尾巴。当然，克里斯·安德森同样也没有放弃探求，听一听他自己是怎么说的吧。他在这部凝结了他无数心血的重要著作《免费：未来的商业模式》中这样写道：
“对于我而言，该书始于《长尾理论》一书没有讨论完的话题。在《长尾理论》一书中，我们主要探讨了在商品种类应有尽有，互联网上无穷大的货架空间使得‘长尾’式多样化的产品销售成为可能……要想得到海量的货架空间只有一个途径，那就是把货架空间的成本压缩到近乎为零。数字销售近乎为零的‘边际成本’使得我们无需严格区分使用这种销售手段的目的。网络一切免费的特点也成就了它今日的奇迹，使得它成为有史以来人类知识、经验和表达方式的集大成者。我在惊讶于这种特点所带来的成效之时，也开始对‘免费’进行更深刻的思考……”
究竟什么是免费商业模式？根据克里斯·安德森的说法，这种新型的“免费”商业模式是一种建立在以电脑字节为基础上的经济学，而非过去建立在物理原子基础上的经济学。这是数字化时代一个独有特征，如果某样东西成了软件，那么它的成本和价格也会不可避免地趋于零化。这种趋势正在催生一个巨量的新经济，这也是的，在这种新经济中基本的定价就是零。在原子经济中，随着时间的推移，我们周围的物品都在逐渐升值。但是在字节经济的网络世界中，物品变得越来越便宜。
一种商业模式既可以统摄未来的市场，也可以挤垮当前的市场——在我们这个现代经济社会里，这并不是一件不可能的事情。
“免费”就是这样的一种商业模式，它所代表的正是数字化网络时代的商业未来。
克里斯?安德森，这位站在世界商业模式的时代巨擘，又为我们带来了“免费”经济学的理念。
在《免费》这本书，作者认为，新型的“免费”并不是一种左口袋出、右口袋进的营销策略，而是一种把货物和服务的成本压低到零的新型能力。在上世纪“免费”是一种强有力的推销手段，而在21世纪它已经成为一种全新的经济模式。
究竟什么是免费商业模式？根据克里斯?安德森的说法，这种新型的“免费”商业模式是一种建立在以电脑字节为基础上的经济学，而非过去建立在物理原子基础上的经济学。这是数字化时代一个独有特征，如果某样东西成了软件，那么它的成本和价格也会不可避免地趋于零。这种趋势正在催生一个巨量的新经济，这也是的，在这种新经济中基本的定价就是“零”。
对我们个人来说，“免费”是一种涤荡旧有思维的商业体验，而对企业来说，“免费”更多的是一种生存法则，一种可以改变旧有发展模式而实现脱胎换骨的“动力机器”。
序二
专家一
专家二
专家三
专家四
序言
1 免费的诞生
金?吉利的剃须刀
21世纪的免费
部分 免费是什么
2 免费101：如何理解“免费”
林林总总的免费
世界就是一个交叉补贴的大舞台
书名:免费:商业的未来
定价：39.00元
作者:[美] 克里斯·安德森 等 著
出版社：中信出版社
出版日期：2009-09-01
ISBN：9787508616384
字数：260000
页码：307
版次：
装帧：平装
开本：16开
商品重量：
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Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
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Defective Products: Return labels are provided for defective items.
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Nonreturnable Items
Certain items are not eligible for return:
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Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
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Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
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EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
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Phone: +1 636-312-5925
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Email: cs@everymarket.com
、
在电力刚刚出现的爱迪生时代，如果有人说，未来的电力将像廉价的自来水一样，使用时一打开龙头就能立即接通，那么很多人会认为这是痴人说梦。但最终在英萨尔等先行者的不懈努力下，这一切变成了现实——廉价的电力改变了我们这个社会。
同样，在这个经济社会里，当企业的利益是为了追求利润化时，如果有人写了一本书推崇未来的“免费商业”模式，那么很多人也许会不以为然。但最终，这一切也将变成现实——因为它所代表的是未来的商业发展趋向。
互联网时代就是一个不断变化的时代，一个无所不能的时代，它对人的心理、观念甚至价值观，以及对社会的重构都是革命性的。毋庸置疑的是，互联网时代也正在改写这个经济社会的商业模式。
一种商业模式既可以统摄未来的市场，也可以挤垮当前的市场——在我们这个现代经济社会里，这并不是一件不可能的事情。在《长尾理论》作者克里斯·安德森——这位站在世界商业模式的时代巨擎——眼里，“免费”就是这样的一种商业模式，它所代表的正是数字化网络时代的商业未来。
中信出版社在出版了《长尾理论》而大获成功之后，不失时机地引入了克里斯·安德森——这位信息时代精神教父——的又一作品《免费：商业的未来》。
克里斯·安德森提出的“长尾”商业模式，激起了无数商业人士去奋力探求那条“细长”的尾巴。当然，克里斯·安德森同样也没有放弃探求，听一听他自己是怎么说的吧。他在这部凝结了他无数心血的重要著作《免费：未来的商业模式》中这样写道：
“对于我而言，该书始于《长尾理论》一书没有讨论完的话题。在《长尾理论》一书中，我们主要探讨了在商品种类应有尽有，互联网上无穷大的货架空间使得‘长尾’式多样化的产品销售成为可能……要想得到海量的货架空间只有一个途径，那就是把货架空间的成本压缩到近乎为零。数字销售近乎为零的‘边际成本’使得我们无需严格区分使用这种销售手段的目的。网络一切免费的特点也成就了它今日的奇迹，使得它成为有史以来人类知识、经验和表达方式的集大成者。我在惊讶于这种特点所带来的成效之时，也开始对‘免费’进行更深刻的思考……”
究竟什么是免费商业模式？根据克里斯·安德森的说法，这种新型的“免费”商业模式是一种建立在以电脑字节为基础上的经济学，而非过去建立在物理原子基础上的经济学。这是数字化时代一个独有特征，如果某样东西成了软件，那么它的成本和价格也会不可避免地趋于零化。这种趋势正在催生一个巨量的新经济，这也是的，在这种新经济中基本的定价就是零。在原子经济中，随着时间的推移，我们周围的物品都在逐渐升值。但是在字节经济的网络世界中，物品变得越来越便宜。
一种商业模式既可以统摄未来的市场，也可以挤垮当前的市场——在我们这个现代经济社会里，这并不是一件不可能的事情。
“免费”就是这样的一种商业模式，它所代表的正是数字化网络时代的商业未来。
克里斯?安德森，这位站在世界商业模式的时代巨擘，又为我们带来了“免费”经济学的理念。
在《免费》这本书，作者认为，新型的“免费”并不是一种左口袋出、右口袋进的营销策略，而是一种把货物和服务的成本压低到零的新型能力。在上世纪“免费”是一种强有力的推销手段，而在21世纪它已经成为一种全新的经济模式。
究竟什么是免费商业模式？根据克里斯?安德森的说法，这种新型的“免费”商业模式是一种建立在以电脑字节为基础上的经济学，而非过去建立在物理原子基础上的经济学。这是数字化时代一个独有特征，如果某样东西成了软件，那么它的成本和价格也会不可避免地趋于零。这种趋势正在催生一个巨量的新经济，这也是的，在这种新经济中基本的定价就是“零”。
对我们个人来说，“免费”是一种涤荡旧有思维的商业体验，而对企业来说，“免费”更多的是一种生存法则，一种可以改变旧有发展模式而实现脱胎换骨的“动力机器”。
序二
专家一
专家二
专家三
专家四
序言
1 免费的诞生
金?吉利的剃须刀
21世纪的免费
部分 免费是什么
2 免费101：如何理解“免费”
林林总总的免费
世界就是一个交叉补贴的大舞台
书名:免费:商业的未来
定价：39.00元
作者:[美] 克里斯·安德森 等 著
出版社：中信出版社
出版日期：2009-09-01
ISBN：9787508616384
字数：260000
页码：307
版次：
装帧：平装
开本：16开
商品重量：
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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