军事－娱乐复合体：军事工业与娱乐产业相结合的复合体如何崛起
◎揭秘《使命召唤》《荣誉勋章》等游戏如何影响人们对美军的认知
美军究竟是天使还是恶魔？战争类商业游戏公司通过开发的游戏如《使命召唤》《荣誉勋章》《美国陆军》等，潜移默化地影响着人们对美军的认识，诱导玩家接受美军的价值观，在虚拟世界塑造正义的美式个人英雄。
◎展示军事工业与娱乐产业相结合的军事–娱乐复合体如何崛起
通过案例分析战争类电子游戏和影视作品在军事–娱乐复合体崛起的过程中所发挥的作用，探讨战争类商业游戏、电视节目、电影对美国公众思想朝军事化方面发展所产生的重要影响。
美国的军事工业与娱乐产业之间的关系复杂难辨。在本书中，作者将努力厘清军事–娱乐复合体的复杂脉络，以探究真实战争与互动式战争游戏之间的界限变得模糊的原因。本书以一些知名的军事类电子游戏如《美国陆军》《使命召唤》《荣誉勋章》等为案例，通过案例分析，重点探讨了战争类电子游戏和影视作品在军事–娱乐复合体崛起的过程中所发挥的作用，尤其是战争类商业游戏、电视节目、电影在推动美国公众思想朝军事化方面发展所发挥的重要作用。
提姆·莱诺，美国加利福尼亚大学戴维斯分校电影、数字媒体和科学技术研究系教授。
卢克·卡德韦尔，美国杜克大学“文学与媒体艺术、媒体科学”项目博士。
章 从《战争地带》到《美国陆军》：国防部与游戏产业
第二章 招揽回头客：史诗现实主义和战争游戏专营的产生
延伸阅读 2.1 特种部队的启示
2.2 战争类电子游戏的营销模式
2.3 当前战争类电子游戏中的军事革命
第三章 近在眼前：军事革命与情感娱乐
第四章 按X 键发动网络攻击：网络战与电子游戏
延伸阅读 4.1 黑客行为及网络战的叙事效果
尾 声 《 特殊行动：一线生机》中的反战意识
致谢辞
参考网址
配图说明
目 录
设计《美国陆军》的想法产生于1999 年，时任经济与人力资源分析办公室首席经济师、西点军校经济学教授凯西·沃德斯基提出了这个想法。在2003 年8 月于美国海军研究生院MOVES研究所举行的《美国陆军：特种部队》发布会上，凯西·沃德斯基解释了设计这款游戏的总体目标和背后原因。美国陆军在招募人员方面出现了问题，当时使用所谓成功的广告模式—如每年花费500 万美元来赞助一支纳斯卡赛车队等—在沃德斯基看来是有问题的，这些方式无法满足为21 世纪的军队招募人员的需求。沃德斯基还引述一份陆军研究材料的结果表示：“信息处理能力和对信息文化价值观的掌握对未来高技术、网络化的陆军发挥效能而言极为重要，而年轻的美国游戏玩家们在这些方面经验丰富。更为重要的是：当这些年轻人进入陆军后，他们会愈加直观地发现重要的信息都是通过电脑显示屏来展示，这种信息显示方式与他们在游戏中遇到的图像界面类似。” 十几二十岁的青年人是游戏的目标人群，尤其是年龄在18—25 周岁掌握计算机技能的男性，军方希望将他们招入其计划组建的网络作战力量。凯西·沃德斯基希望制作一款电脑游戏，以向年轻人介绍军队的生活，鼓励他们将参军作为求职的一个选项。在游戏中，军方可以展示军人生涯与军人职业价值观之间的相互关系，这些职业价值观包括责任心、荣誉感、正直、忠诚、勇敢、无私和尊重他人等。接受这些价值观是游戏玩家不断升级和积累游戏经验的必要前提。
除了灌输上述价值观之外，这款游戏在设计中还强调现实主义。首席游戏设计师迈克尔·齐达曾解释道：这款游戏的产品说明中要求其带给玩家的体验与真实军营带给人的体验相同，游戏要能够实事求是地代表军队，尤其是能够体现军队的价值观、行为准则和职业素养，并能够在游戏中精确描述军队的层级、使命、武器、装备、服装、环境、纪律、战术和工作程序。简而言之，游戏的设计目标就是：能够让一个军队士官玩起这个游戏来都爱不释手。要实现这一目标，这款游戏就需要采取一种新的设计思路和游戏模式，使其与既往的人称射击类游戏和其他角色扮演类游戏不同。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
◎揭秘《使命召唤》《荣誉勋章》等游戏如何影响人们对美军的认知
美军究竟是天使还是恶魔？战争类商业游戏公司通过开发的游戏如《使命召唤》《荣誉勋章》《美国陆军》等，潜移默化地影响着人们对美军的认识，诱导玩家接受美军的价值观，在虚拟世界塑造正义的美式个人英雄。
◎展示军事工业与娱乐产业相结合的军事–娱乐复合体如何崛起
通过案例分析战争类电子游戏和影视作品在军事–娱乐复合体崛起的过程中所发挥的作用，探讨战争类商业游戏、电视节目、电影对美国公众思想朝军事化方面发展所产生的重要影响。
美国的军事工业与娱乐产业之间的关系复杂难辨。在本书中，作者将努力厘清军事–娱乐复合体的复杂脉络，以探究真实战争与互动式战争游戏之间的界限变得模糊的原因。本书以一些知名的军事类电子游戏如《美国陆军》《使命召唤》《荣誉勋章》等为案例，通过案例分析，重点探讨了战争类电子游戏和影视作品在军事–娱乐复合体崛起的过程中所发挥的作用，尤其是战争类商业游戏、电视节目、电影在推动美国公众思想朝军事化方面发展所发挥的重要作用。
提姆·莱诺，美国加利福尼亚大学戴维斯分校电影、数字媒体和科学技术研究系教授。
卢克·卡德韦尔，美国杜克大学“文学与媒体艺术、媒体科学”项目博士。
章 从《战争地带》到《美国陆军》：国防部与游戏产业
第二章 招揽回头客：史诗现实主义和战争游戏专营的产生
延伸阅读 2.1 特种部队的启示
2.2 战争类电子游戏的营销模式
2.3 当前战争类电子游戏中的军事革命
第三章 近在眼前：军事革命与情感娱乐
第四章 按X 键发动网络攻击：网络战与电子游戏
延伸阅读 4.1 黑客行为及网络战的叙事效果
尾 声 《 特殊行动：一线生机》中的反战意识
致谢辞
参考网址
配图说明
目 录
设计《美国陆军》的想法产生于1999 年，时任经济与人力资源分析办公室首席经济师、西点军校经济学教授凯西·沃德斯基提出了这个想法。在2003 年8 月于美国海军研究生院MOVES研究所举行的《美国陆军：特种部队》发布会上，凯西·沃德斯基解释了设计这款游戏的总体目标和背后原因。美国陆军在招募人员方面出现了问题，当时使用所谓成功的广告模式—如每年花费500 万美元来赞助一支纳斯卡赛车队等—在沃德斯基看来是有问题的，这些方式无法满足为21 世纪的军队招募人员的需求。沃德斯基还引述一份陆军研究材料的结果表示：“信息处理能力和对信息文化价值观的掌握对未来高技术、网络化的陆军发挥效能而言极为重要，而年轻的美国游戏玩家们在这些方面经验丰富。更为重要的是：当这些年轻人进入陆军后，他们会愈加直观地发现重要的信息都是通过电脑显示屏来展示，这种信息显示方式与他们在游戏中遇到的图像界面类似。” 十几二十岁的青年人是游戏的目标人群，尤其是年龄在18—25 周岁掌握计算机技能的男性，军方希望将他们招入其计划组建的网络作战力量。凯西·沃德斯基希望制作一款电脑游戏，以向年轻人介绍军队的生活，鼓励他们将参军作为求职的一个选项。在游戏中，军方可以展示军人生涯与军人职业价值观之间的相互关系，这些职业价值观包括责任心、荣誉感、正直、忠诚、勇敢、无私和尊重他人等。接受这些价值观是游戏玩家不断升级和积累游戏经验的必要前提。
除了灌输上述价值观之外，这款游戏在设计中还强调现实主义。首席游戏设计师迈克尔·齐达曾解释道：这款游戏的产品说明中要求其带给玩家的体验与真实军营带给人的体验相同，游戏要能够实事求是地代表军队，尤其是能够体现军队的价值观、行为准则和职业素养，并能够在游戏中精确描述军队的层级、使命、武器、装备、服装、环境、纪律、战术和工作程序。简而言之，游戏的设计目标就是：能够让一个军队士官玩起这个游戏来都爱不释手。要实现这一目标，这款游戏就需要采取一种新的设计思路和游戏模式，使其与既往的人称射击类游戏和其他角色扮演类游戏不同。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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