创新管理(赢得持续竞争优势第3版十二五普通高等教育本科国家级规划教材)

Brand: 北京大学 Sold By: EM China
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创新管理(赢得持续竞争优势第3版十二五普通高等教育本科国家级规划教材)

创新管理(赢得持续竞争优势第3版十二五普通高等教育本科国家级规划教材)

$29.50

Product Details

内容简介
陈劲、郑刚编著的《创新管理(赢得持续竞争优势第3版十二五普通高等教育本科 规划教材)》系统地介绍了创新的内涵、特征及对提升 、企业竞争力优势的重要性,基于战略、流程、资源、环境(SPRE)的分析框架,提出了创新管理的体系和框架,根据 创新公司的运作案例等,对创新由创意到商业化的过程管理进行了详细的论述。本书立意新颖,理论结合实践,适合作为高等院校的创新管理教材,也可供企业高管、技术管理人员及其他感兴趣的人员阅读。新版内容和语言进一步简化, 加注重实用性和启发性,并显著 新增加中外 案例。
作者简介
郑刚,浙江大学管理学院创新创业与战略学系副教授、博士生导师,浙大硅谷创业实验室创始主任、创业研究所副所长;中国科学学与科技政策研究会理事、 小企业联合会(ICSB)中国副会长;美国斯坦福大学访问学者。担任美的集团、硅谷健康大数据公司创新顾问,以及Plug&Play杭州孵化中心、网新立方、银江孵化器等创业导师。是全面创新管理(TIM)理论、全面协同创新理论主要提出者之一。所撰写案例曾入选斯坦福、哈佛案例库及全国百优案例。主要研究与教学方向包括创新与变革管理、技术创业等。 陈劲,清华大学经济管理学院教授、 人文社会科学重点研究基地——清华大学技术创新研究中心主任, “长江学者”特聘教授, 杰出青年基金和 百千万人才工程获得者,从事技术创新的管理与政策研究。
目  录
第1篇 创新与创新管理
第1章 创新的价值
开篇案例:《 创新指数报告2015》
1.1 创新与人类发展
1.2 创新与 、区域竞争力
1.3 创新与企业竞争力
1.4 迈向创新型企业
本章小结
回顾性问题
讨论性问题
实践性问题
延伸阅读
第2章 创新的内涵与类型
开篇 案例:100分的输家——诺基亚手机帝国的没落
商品详情

基本信息
  商品名称:创新管理(赢得持续竞争优势第3版十二五普通高等教育本科 规划教材)
  作者:编者:陈劲//郑刚   定 价:59   开本:16开
  出版社:北京大学   ISBN号:9787301271285   页数:452
  出版时间:2016-08-01   版次:3   商品类型:图书
  印刷时间:2016-08-01   印次:1   

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

内容简介
陈劲、郑刚编著的《创新管理(赢得持续竞争优势第3版十二五普通高等教育本科 规划教材)》系统地介绍了创新的内涵、特征及对提升 、企业竞争力优势的重要性,基于战略、流程、资源、环境(SPRE)的分析框架,提出了创新管理的体系和框架,根据 创新公司的运作案例等,对创新由创意到商业化的过程管理进行了详细的论述。本书立意新颖,理论结合实践,适合作为高等院校的创新管理教材,也可供企业高管、技术管理人员及其他感兴趣的人员阅读。新版内容和语言进一步简化, 加注重实用性和启发性,并显著 新增加中外 案例。
作者简介
郑刚,浙江大学管理学院创新创业与战略学系副教授、博士生导师,浙大硅谷创业实验室创始主任、创业研究所副所长;中国科学学与科技政策研究会理事、 小企业联合会(ICSB)中国副会长;美国斯坦福大学访问学者。担任美的集团、硅谷健康大数据公司创新顾问,以及Plug&Play杭州孵化中心、网新立方、银江孵化器等创业导师。是全面创新管理(TIM)理论、全面协同创新理论主要提出者之一。所撰写案例曾入选斯坦福、哈佛案例库及全国百优案例。主要研究与教学方向包括创新与变革管理、技术创业等。 陈劲,清华大学经济管理学院教授、 人文社会科学重点研究基地——清华大学技术创新研究中心主任, “长江学者”特聘教授, 杰出青年基金和 百千万人才工程获得者,从事技术创新的管理与政策研究。
目  录
第1篇 创新与创新管理
第1章 创新的价值
开篇案例:《 创新指数报告2015》
1.1 创新与人类发展
1.2 创新与 、区域竞争力
1.3 创新与企业竞争力
1.4 迈向创新型企业
本章小结
回顾性问题
讨论性问题
实践性问题
延伸阅读
第2章 创新的内涵与类型
开篇 案例:100分的输家——诺基亚手机帝国的没落
商品详情

基本信息
  商品名称:创新管理(赢得持续竞争优势第3版十二五普通高等教育本科 规划教材)
  作者:编者:陈劲//郑刚   定 价:59   开本:16开
  出版社:北京大学   ISBN号:9787301271285   页数:452
  出版时间:2016-08-01   版次:3   商品类型:图书
  印刷时间:2016-08-01   印次:1   

Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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