可复制的运营力：运营人指数级成长之路
不同于大咖精英的难以复刻，作者站在0基础小白的视角，分享了从迷茫期到职业规划，从找工作碰壁到入职大厂，从新手期不知所措到项目负责人的成长经验。用认知讲道理，用经验讲成长，用案例讲方法，实操与内功兼具，且人人可复制。让运营小白也能快速拥有行内人的视野，让运营老手弯道超车，快速冲出竞争与内卷，让每个普通人都能面对一群用户，实现从0到无限的裂变。
本书以作者从全职宝妈到大厂资深运营的成长轨迹为线索，由浅入深呈现其主导的多个运营项目及职业成长心得。从运营社群、做新媒体，到写一段文案、做一份课程，再到裂变10多万个用户，操盘多个从0到百万元营收的项目及千万用户体量产品的商业化……从工作技巧到职场法则，用接地气的文字讲述互联网思维下的流量增长与个人成长的秘密。
刘颖斐
8年运营经验，曾在创业公司从事新媒体、在线教育运营工作，于2019年就职网易，先后从事K12新媒体、电商用户增长等岗位，发起网易蜗牛社群读书会并裂变10万 用户，操盘多个从0到百万元营收项目及千万用户体量产品的商业化，目前负责网易元气事业部职业技能等级认定项目。
曾为铁塔集团、中国移动、银江集团、别克、苏州银行、湘财证券等10余家企业总经理以上高管做过内训。
互联网营销师（二级）技师、电子商务师（三级）高级、浙江省企业培训师协会高级企业培训师。
不是“985”和“211”院校的毕业生就找不到好工作了吗 ——中国不止三百六十行，赛道有很多 /2
普通人如何逆袭：零基础自学转行 /4
人生有无限的想象空间：从读者到作者，从学员到职业技能等级 评价标准制定者 /7
上篇 运营的底层逻辑与基本功
章
行内人的视野：如何零基础做运营
运营的底层逻辑：有目标、有依据、有行动、有反馈、有迭代 /11
赛道与定位：JD 拆解与 P/M 线选择 /14 “运营”是在运营什么 /21
如何让自己“值”钱 /30
面试与被面试案例：STAR 法则、SBO 行为面试 /39 运营人终极进阶：实现商业价值 /52
第二章
运营硬技能与软技能
——黄有璨
有瞰学社创始人 CEO，《运营之光》《非线性成长》作者
现在越来越多的书是写给别人看的，只有少数书是写给自己的，斐斐的这本书就是这样，心路历程的酸甜苦辣，伴随着事业的成长，所以每一句分享都饱含着情感。
——贾波
浙江省企业培训师协会会长
运营不会一直在一个地方自己干，迟早会跳槽或带团队。参加面试和面试别人都非常重要，被管理和管理团队都是必经之路。
“你好，请问你是×××吗？”
“是的，你好，请问你是哪位？”
“我是××公司的业务负责人，你现在方便通话吗？”
“可以的。”
“请问你听过××这个产品吗？”
“抱歉，我目前没有深入了解过，请问有什么事吗？”
“好的。是这样的，我们目前正在招聘新媒体内容运营，看到了你的简历，对你比较感兴趣，想简单沟通一下。我先简单介绍下××产品，你有什么疑问也可以问我。”
…………
“嗯，谢谢你的耐心介绍，我大概了解了。”
“好的，那可以请你简单做个自我介绍吗？”
这是我的电话面试开场。
在找工作前，重要的是准备一份简历，在一些主流招聘网站发布并且定期更新。我建议即便在找到工作以后也要定期更新自己的简历，以更好地了解自己的市场行情，而且在和一些HR、猎头交流的过程中也可以了解一些行业的近资讯和动态。比如，在某互联网金融公司延迟上市的新闻出来后，好几个猎头联系我说该公司用户运营这个岗位在招聘。对此，我大概了解到两个信息：一方面，市场对于互联网金融行业正在调控，选择这个行业要谨慎，特别是一些初创公司就不要考虑了；另一方面，目前该行业更注重用户运营方向，因此在目前的工作中应注意这个方向上的策略。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
不同于大咖精英的难以复刻，作者站在0基础小白的视角，分享了从迷茫期到职业规划，从找工作碰壁到入职大厂，从新手期不知所措到项目负责人的成长经验。用认知讲道理，用经验讲成长，用案例讲方法，实操与内功兼具，且人人可复制。让运营小白也能快速拥有行内人的视野，让运营老手弯道超车，快速冲出竞争与内卷，让每个普通人都能面对一群用户，实现从0到无限的裂变。
本书以作者从全职宝妈到大厂资深运营的成长轨迹为线索，由浅入深呈现其主导的多个运营项目及职业成长心得。从运营社群、做新媒体，到写一段文案、做一份课程，再到裂变10多万个用户，操盘多个从0到百万元营收的项目及千万用户体量产品的商业化……从工作技巧到职场法则，用接地气的文字讲述互联网思维下的流量增长与个人成长的秘密。
刘颖斐
8年运营经验，曾在创业公司从事新媒体、在线教育运营工作，于2019年就职网易，先后从事K12新媒体、电商用户增长等岗位，发起网易蜗牛社群读书会并裂变10万 用户，操盘多个从0到百万元营收项目及千万用户体量产品的商业化，目前负责网易元气事业部职业技能等级认定项目。
曾为铁塔集团、中国移动、银江集团、别克、苏州银行、湘财证券等10余家企业总经理以上高管做过内训。
互联网营销师（二级）技师、电子商务师（三级）高级、浙江省企业培训师协会高级企业培训师。
不是“985”和“211”院校的毕业生就找不到好工作了吗 ——中国不止三百六十行，赛道有很多 /2
普通人如何逆袭：零基础自学转行 /4
人生有无限的想象空间：从读者到作者，从学员到职业技能等级 评价标准制定者 /7
上篇 运营的底层逻辑与基本功
章
行内人的视野：如何零基础做运营
运营的底层逻辑：有目标、有依据、有行动、有反馈、有迭代 /11
赛道与定位：JD 拆解与 P/M 线选择 /14 “运营”是在运营什么 /21
如何让自己“值”钱 /30
面试与被面试案例：STAR 法则、SBO 行为面试 /39 运营人终极进阶：实现商业价值 /52
第二章
运营硬技能与软技能
——黄有璨
有瞰学社创始人 CEO，《运营之光》《非线性成长》作者
现在越来越多的书是写给别人看的，只有少数书是写给自己的，斐斐的这本书就是这样，心路历程的酸甜苦辣，伴随着事业的成长，所以每一句分享都饱含着情感。
——贾波
浙江省企业培训师协会会长
运营不会一直在一个地方自己干，迟早会跳槽或带团队。参加面试和面试别人都非常重要，被管理和管理团队都是必经之路。
“你好，请问你是×××吗？”
“是的，你好，请问你是哪位？”
“我是××公司的业务负责人，你现在方便通话吗？”
“可以的。”
“请问你听过××这个产品吗？”
“抱歉，我目前没有深入了解过，请问有什么事吗？”
“好的。是这样的，我们目前正在招聘新媒体内容运营，看到了你的简历，对你比较感兴趣，想简单沟通一下。我先简单介绍下××产品，你有什么疑问也可以问我。”
…………
“嗯，谢谢你的耐心介绍，我大概了解了。”
“好的，那可以请你简单做个自我介绍吗？”
这是我的电话面试开场。
在找工作前，重要的是准备一份简历，在一些主流招聘网站发布并且定期更新。我建议即便在找到工作以后也要定期更新自己的简历，以更好地了解自己的市场行情，而且在和一些HR、猎头交流的过程中也可以了解一些行业的近资讯和动态。比如，在某互联网金融公司延迟上市的新闻出来后，好几个猎头联系我说该公司用户运营这个岗位在招聘。对此，我大概了解到两个信息：一方面，市场对于互联网金融行业正在调控，选择这个行业要谨慎，特别是一些初创公司就不要考虑了；另一方面，目前该行业更注重用户运营方向，因此在目前的工作中应注意这个方向上的策略。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
Oops!
Sorry, it looks like some products are not available in selected quantity.