成为经典：长销的秘密

Brand: 广东人民出版社 Sold By: EM China
$37.00 In Stock
Ships from China, Arrives in 10-15 business days
Item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Delivery:
16
June2025
-
23
June2025
delivery Delivery Guarantee arrow
check$5 Credit If Delayed
checkFull Refund If Item Is Damaged
check15-Day Full Refund If No Updates
check30-Day Full Refund If Not Delivered
成为经典：长销的秘密

成为经典：长销的秘密

$37.00

Product Details
编辑推荐

★日本知名设计活动家、“长效设计”（Long-life Design）理念倡导人长冈贤明作品。被原研哉、安藤雅信等人盛赞的设计活动家长冈贤明，联合《日经设计》编辑西山薰，深入采访拥有经典商品的企业，挖掘成就长销商品的方法。
★大量珍贵照片 经营者采访，还原23件经典日本商品背后的“长销”故事。养乐多、龙角散、国誉笔记本、一泽信三郎帆布包……这些在日本，甚至世界范围内都有很高知名度的商品，是如何在几十年甚至上百年的时间里持续销售的。大量珍贵的历史照片，直面管理者的采访，呈现这些拥有不同理念和方法的企业，如何各显神通，成就经典。
★历经时间检验、来自不同企业的理念和方法，颠覆常规认知。经典商品的持续畅销，除了经典的设计，肯定还有“别的原因”。作者就“创造”“销售”“流行”“延续”四个方面进行采访，分析长销商品诞生的原因，期望对行业的未来有所启示。
★超值收录作者与4位设计大师的深度对谈，看大师如何理解“创造经典”。minä perhonen创始人皆川明，JR九州列车设计师水户冈锐治，DEAN & DELUCA日本主理人横川正纪，松屋银座设计策展人山田节子，畅所欲言，金句迭出。

 
内容简介

养乐多、龙角散、可尔必思、国誉笔记本、一泽信三郎帆布包……都是日本家喻户晓的国民商品。这些商品大多已经问世了几十年，有的甚至已经销售了上百年。
这些长销商品到底是因为什么而持续畅销？
日本著名设计活动家、“长效设计”理念的倡导人长冈贤明从“制作”“销售”“流行”“延续”四个方面出发，通过对23家拥有长销商品的著名**的深入采访，以及和4位日本知名设计师的对谈，探究如何才能成就经典。

作者简介

长冈贤明
设计活动家。创立了以“Long-life Design（长效设计）”为主题的D&DEPARTMENT。旅游丛书《d设计之旅》（d design travel）的发行人。目前正进行向全国介绍47个都道府县的活动。他一边在47个都道府县设立据点，一边从饮食、销售、出版、旅行等方面发掘它们的特点和设计元素。

目　　录
味之明太子 福屋
K椅 KARIMOKU家具
Campus笔记本 国誉
一泽信三郎帆布
一保堂茶铺
日本爱乐交响乐团
TALK 皆川明 minä perhonen
可尔必思 朝日饮料
金鸟螺旋蚊香 大日本除虫菊
超级幼兽 本田技研工业
无水锅 HAL无水
TALK 水户冈锐治 钝设计研究所
养乐多 养乐多总公司
鹤屋吉信
前　　言
普通消费者总是希望设计师能设计出“个性又新奇的东西”。满足了这一期望的设计师有时也会站到聚光灯下，受到消费者的追捧。可以说，设计和其衍生出的产品一直在被人们消费着。
常年从事平面设计工作且非常热爱设计的笔者，也曾梦想设计出这样的产品。这些产品会不断推出新型号，而且很重视外观设计，大多数媒体也拿这两方面做文章。但其实它们缺少了某样东西，这一点大家似乎都没有注意到。
某天，面对这些不断推出的新设计和产品，我突然产生了几个疑问。这种只是为了推出新型号的设计，真的有未来吗？那些已经诞生且一直被消费者喜爱的设计，那些经过了时间考验的设计，不正是设计的正确答案吗？对，设计业界缺少的正是“时间”这个概念。因为“长盛不衰”的产品，会让设计新产品更加举步维艰。
前面叙述的是我以前的设计理念，到了2000年，这些理念渐渐有所改变。市场的全球化反而让人们开始关心本土产业，社交平台的飞速发展使传统媒体渐渐式微。在这种人人都可以充当媒体的时代，消费者对产品的看法越来越全面，生活方式也有了翻天覆地的变化。人们渐渐远离消费型的大城市，转而开始关心那些从古代传承至今的东西。我不想远离已经适应的都市生活，但一直想调
媒体评论

长冈贤明虽站在能够批判"所谓GOOD设计"教条价值观的位置，却没有武断地定义何为"GOOD设计"，他的兼容并包和对设计的深爱，令我尤为佩服。——原研哉
正如博伊斯的"雕塑社会"一样，贤明所追求的是设计社会。——安藤雅信

在线试读

一泽信三郎帆布
信三郎先生看起来稳重又踏实，是因为他一直贯彻着认真的工作态度。他觉得帆布包是人类为自己制造的工具。所以绝不使用全自动的机械。店里都是兢兢业业的职人，所以能对产品终身保修。不让不认识的人售卖自己的产品。总是能做出“跟之前一样的东西”。产品没有固定的模板，当然不会出现停产的情况。不执着于销量，开发新产品全凭心血来潮。当然也不会为了想象中的“目标人群”来设计产品。职人们不会为了设计而设计，更不会将设计委托给外面的设计师。材料由职人们亲自把关，工具也都是自己修理和保养。不愿走出京都，结果变成了京都的代表性**。
信三郎先生经常把“有价值的东西”这个词挂在嘴边。而这种东西似乎要“亲自用用才知道”。他说：“现在大家都觉得东西全新时状态好，所以制造商会用化学纤维这种看起来光鲜亮丽的材料。但这些东西用着用着就会‘劣化’。而真正有价值的东西，则会越用越有味道。”信三郎先生认为，一件产品只有经过不断的锤炼才能成为“有价值的东西”，所以他们从不懈怠，发现一处缺点就会进行改良。他觉得有价值的东西就是“能长久使用的结实的东西”。采访信三郎先生时，每次说到稍微严肃点的话题，他就会用“问这个是费力不讨好啊”或是“大家都开开心心做事，不是挺好吗”这样的话来敷衍我。几次下来，连我这个采访者也开始反省，并且产生了“算了，这种事怎样都无所谓”的想法（这种有关商业观点的提问本身就不符合信三郎先生的性格）。他的一番话让我思考了很多，比如哪些是必须做的事，哪些又是可做可不做的事。“如果开始网络售卖，就需要更多人手啊”“而且需要有员工一直盯着电脑”“拿给别人分销，就多了运输的花销。让顾客们自己到店里来买不就行了”……有些东西在我们看来是理所当然的，但信三郎先生却不这么认为。“彻底地落后于时代”已经成为他的信念。不过，信三郎先生也不是完全没有看到这个时代的变化。他是通过什么来观察时代的呢？他的切入点既不是“媒体”，也不是“社会的潮流”，而是到自己店里买东西的顾客。正因为如此，喜欢一泽信三郎帆布的人才会越来越多。这真是一次不错的采访体验啊。

Shipping Overview: 

• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

• International Shipping: Currently, we only ship within the USA. 

• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

编辑推荐

★日本知名设计活动家、“长效设计”（Long-life Design）理念倡导人长冈贤明作品。被原研哉、安藤雅信等人盛赞的设计活动家长冈贤明，联合《日经设计》编辑西山薰，深入采访拥有经典商品的企业，挖掘成就长销商品的方法。
★大量珍贵照片 经营者采访，还原23件经典日本商品背后的“长销”故事。养乐多、龙角散、国誉笔记本、一泽信三郎帆布包……这些在日本，甚至世界范围内都有很高知名度的商品，是如何在几十年甚至上百年的时间里持续销售的。大量珍贵的历史照片，直面管理者的采访，呈现这些拥有不同理念和方法的企业，如何各显神通，成就经典。
★历经时间检验、来自不同企业的理念和方法，颠覆常规认知。经典商品的持续畅销，除了经典的设计，肯定还有“别的原因”。作者就“创造”“销售”“流行”“延续”四个方面进行采访，分析长销商品诞生的原因，期望对行业的未来有所启示。
★超值收录作者与4位设计大师的深度对谈，看大师如何理解“创造经典”。minä perhonen创始人皆川明，JR九州列车设计师水户冈锐治，DEAN & DELUCA日本主理人横川正纪，松屋银座设计策展人山田节子，畅所欲言，金句迭出。

 
内容简介

养乐多、龙角散、可尔必思、国誉笔记本、一泽信三郎帆布包……都是日本家喻户晓的国民商品。这些商品大多已经问世了几十年，有的甚至已经销售了上百年。
这些长销商品到底是因为什么而持续畅销？
日本著名设计活动家、“长效设计”理念的倡导人长冈贤明从“制作”“销售”“流行”“延续”四个方面出发，通过对23家拥有长销商品的著名**的深入采访，以及和4位日本知名设计师的对谈，探究如何才能成就经典。

作者简介

长冈贤明
设计活动家。创立了以“Long-life Design（长效设计）”为主题的D&DEPARTMENT。旅游丛书《d设计之旅》（d design travel）的发行人。目前正进行向全国介绍47个都道府县的活动。他一边在47个都道府县设立据点，一边从饮食、销售、出版、旅行等方面发掘它们的特点和设计元素。

目　　录
味之明太子 福屋
K椅 KARIMOKU家具
Campus笔记本 国誉
一泽信三郎帆布
一保堂茶铺
日本爱乐交响乐团
TALK 皆川明 minä perhonen
可尔必思 朝日饮料
金鸟螺旋蚊香 大日本除虫菊
超级幼兽 本田技研工业
无水锅 HAL无水
TALK 水户冈锐治 钝设计研究所
养乐多 养乐多总公司
鹤屋吉信
前　　言
普通消费者总是希望设计师能设计出“个性又新奇的东西”。满足了这一期望的设计师有时也会站到聚光灯下，受到消费者的追捧。可以说，设计和其衍生出的产品一直在被人们消费着。
常年从事平面设计工作且非常热爱设计的笔者，也曾梦想设计出这样的产品。这些产品会不断推出新型号，而且很重视外观设计，大多数媒体也拿这两方面做文章。但其实它们缺少了某样东西，这一点大家似乎都没有注意到。
某天，面对这些不断推出的新设计和产品，我突然产生了几个疑问。这种只是为了推出新型号的设计，真的有未来吗？那些已经诞生且一直被消费者喜爱的设计，那些经过了时间考验的设计，不正是设计的正确答案吗？对，设计业界缺少的正是“时间”这个概念。因为“长盛不衰”的产品，会让设计新产品更加举步维艰。
前面叙述的是我以前的设计理念，到了2000年，这些理念渐渐有所改变。市场的全球化反而让人们开始关心本土产业，社交平台的飞速发展使传统媒体渐渐式微。在这种人人都可以充当媒体的时代，消费者对产品的看法越来越全面，生活方式也有了翻天覆地的变化。人们渐渐远离消费型的大城市，转而开始关心那些从古代传承至今的东西。我不想远离已经适应的都市生活，但一直想调
媒体评论

长冈贤明虽站在能够批判"所谓GOOD设计"教条价值观的位置，却没有武断地定义何为"GOOD设计"，他的兼容并包和对设计的深爱，令我尤为佩服。——原研哉
正如博伊斯的"雕塑社会"一样，贤明所追求的是设计社会。——安藤雅信

在线试读

一泽信三郎帆布
信三郎先生看起来稳重又踏实，是因为他一直贯彻着认真的工作态度。他觉得帆布包是人类为自己制造的工具。所以绝不使用全自动的机械。店里都是兢兢业业的职人，所以能对产品终身保修。不让不认识的人售卖自己的产品。总是能做出“跟之前一样的东西”。产品没有固定的模板，当然不会出现停产的情况。不执着于销量，开发新产品全凭心血来潮。当然也不会为了想象中的“目标人群”来设计产品。职人们不会为了设计而设计，更不会将设计委托给外面的设计师。材料由职人们亲自把关，工具也都是自己修理和保养。不愿走出京都，结果变成了京都的代表性**。
信三郎先生经常把“有价值的东西”这个词挂在嘴边。而这种东西似乎要“亲自用用才知道”。他说：“现在大家都觉得东西全新时状态好，所以制造商会用化学纤维这种看起来光鲜亮丽的材料。但这些东西用着用着就会‘劣化’。而真正有价值的东西，则会越用越有味道。”信三郎先生认为，一件产品只有经过不断的锤炼才能成为“有价值的东西”，所以他们从不懈怠，发现一处缺点就会进行改良。他觉得有价值的东西就是“能长久使用的结实的东西”。采访信三郎先生时，每次说到稍微严肃点的话题，他就会用“问这个是费力不讨好啊”或是“大家都开开心心做事，不是挺好吗”这样的话来敷衍我。几次下来，连我这个采访者也开始反省，并且产生了“算了，这种事怎样都无所谓”的想法（这种有关商业观点的提问本身就不符合信三郎先生的性格）。他的一番话让我思考了很多，比如哪些是必须做的事，哪些又是可做可不做的事。“如果开始网络售卖，就需要更多人手啊”“而且需要有员工一直盯着电脑”“拿给别人分销，就多了运输的花销。让顾客们自己到店里来买不就行了”……有些东西在我们看来是理所当然的，但信三郎先生却不这么认为。“彻底地落后于时代”已经成为他的信念。不过，信三郎先生也不是完全没有看到这个时代的变化。他是通过什么来观察时代的呢？他的切入点既不是“媒体”，也不是“社会的潮流”，而是到自己店里买东西的顾客。正因为如此，喜欢一泽信三郎帆布的人才会越来越多。这真是一次不错的采访体验啊。

Shipping Overview: 

• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

• International Shipping: Currently, we only ship within the USA. 

• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

Oops!

Sorry, it looks like some products are not available in selected quantity.

OK