数智革新：中国企业的转型升级
1.腾讯高级管理顾问杨国安新作，腾讯公司董事会主席兼CEO马化腾作序推荐，新希望刘永好、美的方洪波、蔚来李斌、贝壳彭永东、新瑞鹏彭永鹤、腾讯公司高级执行副总裁&云与智慧产业事业群CEO汤道生、秦朔等多位企业高管、专家学者等推荐。
2.深入企业实践，聚焦当前企业数字化、智能化转型痛点。数字化转型、智能化升级已不可阻挡的趋势，但企业实践过程中会遇到推行不畅、效果不佳等多种问题，本书精选数智化转型案例，从中提炼出的 “数智革新杨五环”路线图，根据不同企业具体情况，精准判断，进行分析阐述和指导。
3.杨国安教授多年深耕企业管理领域，拥有企业管理的研究、教学与组织管理实践多重背景，其创造的“杨三角”多年来受到众多企业的推崇和运用，包括美的、百丽、新希望、腾讯、滴滴等。而在此基础上创立的“杨五环”方法论，专用于指导企业如何进行数智化建设与转型，帮助企业实现持续增长，已经过多家成功企业实例验证，具有重要的参考价值。
“数智革新杨五环”
与“组织能力的杨三角”“市场化生态组织”一脉相承
助推中国企业的数字化转型、智能化升级
数字科技越来越成为引领未来经济的重要动力，数字化转型、智能化升级也已经成为众多企业的共识。如何在大趋势下把握发展机遇，革新组织架构与发展战略，顺利推进企业的数智革新，从而达到企业转型升级的目标，是组织和领导者们亟须思考与探索的主题。
但是，企业的转型升级比想象中要难很多。为什么要转型？从哪里切入？如何落地？很多企业的践行过程体现出了对这三个框架性问题的困惑。
在本书中，杨国安教授通过调研众多优秀企业数字化转型、智能化升级的实践，提出了企业数智化转型升级框架——“数智革新杨五环”，即战略驱动、业务重构、科技赋能、组织升级、变革领导力这五大环节。
“数智革新杨五环”是作者提炼出的通用性路线图，可以为企业探索自己的转型升级路径提供思路，让企业根据自己所处的发展阶段、行业属性、组织能力等，建构适合自己的发展蓝图，进而实现企业的数字化转型、智能化升级。
杨国安，现任腾讯集团高级管理顾问，腾讯青腾教务长，凯辉基金全球总裁，“杨三角理论”原创者，杨三角企业家联盟会长。曾任中欧国际工商学院飞利浦教席教授并获得终身教学荣誉“中欧名师奖”，参与哈佛大学、密歇根大学、欧洲工商管理学院等国际高校的教学工作。2020年被《时尚先生》杂志评为“年度商业思想家”。专注和擅长研究移动互联时代管理创新、实体企业的数字化转型升级、大型企业组织变革、中国企业全球化。著有《组织革新》《变革的基因》《组织能力的杨三角》《组织能力的突破》等作品，曾任Human Resource Management Journal（《人力资源管理杂志》）等五个国际刊物编辑委员，也曾出任宏碁集团全球人力资源官、多家企业董事和肯耐珂萨研究院荣誉院长。
自序 寻找中国企业数字化转型升级答案
章 不要成为数字化、智能化时代的恐龙
什么是数字化转型
企业数字化转型三阶段
信息化阶段
数字化阶段
智能化阶段
数字化、智能化五大基础设施
数据源头：万物皆可数字化
数据采集：传感器普及
数据传输：4G 普及，5G 到来
数据存储与算力：“云”的迭代
数据应用：人工智能辅助甚至代替决策
——马化腾 腾讯公司董事会主席兼CEO
杨国安教授在《数智革新：中国企业的转型升级》一书中所阐述的“数智革新杨五环”转型路线图和三大洞察，对于像我们这样需要在瞬息万变的市场中持续不断探索和拥抱全新领域的传统企业而言，是很有意义的。你可以用这本书定位自己的阶段，也可以用这本书规划自己的路径。
——刘永好 新希望集团董事长
本书的诞生有三个契机。
个是腾讯的“930变革”。2018年腾讯决定深耕消费互联网，拥抱产业互联网。既然定位是“拥抱”，那就要开始积极钻研，包括了解中国企业数字化升级的路径，组织转型时会遇到的挑战，等等。
产业互联网是利用数字化科技帮助企业进行降本增效、管理和商业模式的创新。产业互联网与消费互联网很不一样，消费互联网可以在某个领域赢者通吃，但产业互联网很难做到这一点，因为不同行业（如零售、制造、农业、医疗等）的痛点和需求差别很大，数字化助力不同行业的企业转型升级的路径也有所不同。因此，研究产业数字化必须涵盖多行业的案例，这样才能提炼出更加通用的框架。
第二个是2019年我与戴维·尤里奇(Dave Ulrich)合作出的一本书——《组织革新》，讲述企业未来的组织架构的演变。《哈佛商业评论》的编辑问我，《组织革新》中的8家案例企业都是偏高科技的企业，实体经济里的传统企业未来演变方向也是如此吗？这引起了我的兴趣。
第三个缘于我在腾讯除了担任集团高级管理顾问外的另一个身份——腾讯青腾教务长。青腾是一个与校友企业、合作伙伴一起共创知识的学习平台，累计有近500个校友企业，它们遍布于新消费、新农业、医疗、教育、出行、前沿科技、文化产业等前沿产业领域。
我于2019年开始进行企业数字化转型升级的研究，调研多个行业的标杆企业后颇感其迫切性和重要性。于是开始把数字化、智能化的主题注入北大-青腾未来产业学堂，通过与青腾同学的共创，探索不同行业的数字化转型答案。
2020年疫情加速了企业数字化转型的进度。经过一批早期案例的调研，我把自己的思考框架提炼为“数智革新杨五环”（下称杨五环），作为解剖和引领企业数字化转型的蓝图。
数智革新杨五环
已经有很多数字化原住民、新移民公司敏锐地意识到了技术基础设施的迭代，并大胆开展了相应的数智化，即数字化转型和智能化升级。
但也有不少企业仍然内心颇为犹豫，或者想转型而不得其法。我希望企业家在开展数字化转型、智能化升级前先思考三个框架性问题：
Why 公司为什么一定要进行数字化转型？
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1.腾讯高级管理顾问杨国安新作，腾讯公司董事会主席兼CEO马化腾作序推荐，新希望刘永好、美的方洪波、蔚来李斌、贝壳彭永东、新瑞鹏彭永鹤、腾讯公司高级执行副总裁&云与智慧产业事业群CEO汤道生、秦朔等多位企业高管、专家学者等推荐。
2.深入企业实践，聚焦当前企业数字化、智能化转型痛点。数字化转型、智能化升级已不可阻挡的趋势，但企业实践过程中会遇到推行不畅、效果不佳等多种问题，本书精选数智化转型案例，从中提炼出的 “数智革新杨五环”路线图，根据不同企业具体情况，精准判断，进行分析阐述和指导。
3.杨国安教授多年深耕企业管理领域，拥有企业管理的研究、教学与组织管理实践多重背景，其创造的“杨三角”多年来受到众多企业的推崇和运用，包括美的、百丽、新希望、腾讯、滴滴等。而在此基础上创立的“杨五环”方法论，专用于指导企业如何进行数智化建设与转型，帮助企业实现持续增长，已经过多家成功企业实例验证，具有重要的参考价值。
“数智革新杨五环”
与“组织能力的杨三角”“市场化生态组织”一脉相承
助推中国企业的数字化转型、智能化升级
数字科技越来越成为引领未来经济的重要动力，数字化转型、智能化升级也已经成为众多企业的共识。如何在大趋势下把握发展机遇，革新组织架构与发展战略，顺利推进企业的数智革新，从而达到企业转型升级的目标，是组织和领导者们亟须思考与探索的主题。
但是，企业的转型升级比想象中要难很多。为什么要转型？从哪里切入？如何落地？很多企业的践行过程体现出了对这三个框架性问题的困惑。
在本书中，杨国安教授通过调研众多优秀企业数字化转型、智能化升级的实践，提出了企业数智化转型升级框架——“数智革新杨五环”，即战略驱动、业务重构、科技赋能、组织升级、变革领导力这五大环节。
“数智革新杨五环”是作者提炼出的通用性路线图，可以为企业探索自己的转型升级路径提供思路，让企业根据自己所处的发展阶段、行业属性、组织能力等，建构适合自己的发展蓝图，进而实现企业的数字化转型、智能化升级。
杨国安，现任腾讯集团高级管理顾问，腾讯青腾教务长，凯辉基金全球总裁，“杨三角理论”原创者，杨三角企业家联盟会长。曾任中欧国际工商学院飞利浦教席教授并获得终身教学荣誉“中欧名师奖”，参与哈佛大学、密歇根大学、欧洲工商管理学院等国际高校的教学工作。2020年被《时尚先生》杂志评为“年度商业思想家”。专注和擅长研究移动互联时代管理创新、实体企业的数字化转型升级、大型企业组织变革、中国企业全球化。著有《组织革新》《变革的基因》《组织能力的杨三角》《组织能力的突破》等作品，曾任Human Resource Management Journal（《人力资源管理杂志》）等五个国际刊物编辑委员，也曾出任宏碁集团全球人力资源官、多家企业董事和肯耐珂萨研究院荣誉院长。
自序 寻找中国企业数字化转型升级答案
章 不要成为数字化、智能化时代的恐龙
什么是数字化转型
企业数字化转型三阶段
信息化阶段
数字化阶段
智能化阶段
数字化、智能化五大基础设施
数据源头：万物皆可数字化
数据采集：传感器普及
数据传输：4G 普及，5G 到来
数据存储与算力：“云”的迭代
数据应用：人工智能辅助甚至代替决策
——马化腾 腾讯公司董事会主席兼CEO
杨国安教授在《数智革新：中国企业的转型升级》一书中所阐述的“数智革新杨五环”转型路线图和三大洞察，对于像我们这样需要在瞬息万变的市场中持续不断探索和拥抱全新领域的传统企业而言，是很有意义的。你可以用这本书定位自己的阶段，也可以用这本书规划自己的路径。
——刘永好 新希望集团董事长
本书的诞生有三个契机。
个是腾讯的“930变革”。2018年腾讯决定深耕消费互联网，拥抱产业互联网。既然定位是“拥抱”，那就要开始积极钻研，包括了解中国企业数字化升级的路径，组织转型时会遇到的挑战，等等。
产业互联网是利用数字化科技帮助企业进行降本增效、管理和商业模式的创新。产业互联网与消费互联网很不一样，消费互联网可以在某个领域赢者通吃，但产业互联网很难做到这一点，因为不同行业（如零售、制造、农业、医疗等）的痛点和需求差别很大，数字化助力不同行业的企业转型升级的路径也有所不同。因此，研究产业数字化必须涵盖多行业的案例，这样才能提炼出更加通用的框架。
第二个是2019年我与戴维·尤里奇(Dave Ulrich)合作出的一本书——《组织革新》，讲述企业未来的组织架构的演变。《哈佛商业评论》的编辑问我，《组织革新》中的8家案例企业都是偏高科技的企业，实体经济里的传统企业未来演变方向也是如此吗？这引起了我的兴趣。
第三个缘于我在腾讯除了担任集团高级管理顾问外的另一个身份——腾讯青腾教务长。青腾是一个与校友企业、合作伙伴一起共创知识的学习平台，累计有近500个校友企业，它们遍布于新消费、新农业、医疗、教育、出行、前沿科技、文化产业等前沿产业领域。
我于2019年开始进行企业数字化转型升级的研究，调研多个行业的标杆企业后颇感其迫切性和重要性。于是开始把数字化、智能化的主题注入北大-青腾未来产业学堂，通过与青腾同学的共创，探索不同行业的数字化转型答案。
2020年疫情加速了企业数字化转型的进度。经过一批早期案例的调研，我把自己的思考框架提炼为“数智革新杨五环”（下称杨五环），作为解剖和引领企业数字化转型的蓝图。
数智革新杨五环
已经有很多数字化原住民、新移民公司敏锐地意识到了技术基础设施的迭代，并大胆开展了相应的数智化，即数字化转型和智能化升级。
但也有不少企业仍然内心颇为犹豫，或者想转型而不得其法。我希望企业家在开展数字化转型、智能化升级前先思考三个框架性问题：
Why 公司为什么一定要进行数字化转型？
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
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Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
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Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
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Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
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Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
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Duration: You have 30 days from receiving your item to initiate a return.
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Condition: Items must be unworn, unwashed, with original tags and packaging intact.
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Shipping Costs: Customers are responsible for return shipping costs.
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Packaging: Ensure returned items are well-packaged to avoid damage during transit.
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Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
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Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
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Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
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Defective Products: Return labels are provided for defective items.
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Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
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Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
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Electronic devices after 30 days (e.g., computers, laptops, Kindles)
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Gift cards, prepaid game cards
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Perishable goods, live insects, some jewelry, some health and personal care items
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Customized or personalized products
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Items with special shipping restrictions
Refund Policy
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Window: Eligible products may be returned within 30 days of delivery for a refund.
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Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
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Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
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Phone: +1 636-312-5925
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Email: cs@everymarket.com
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