旅游电子商务（21世纪高职高专规划教材·旅游管理系列）

Brand: 中国人民大学出版社 Sold By: EM China
$27.00 In Stock
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Item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
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June2025
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June2025
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旅游电子商务（21世纪高职高专规划教材·旅游管理系列）

旅游电子商务（21世纪高职高专规划教材·旅游管理系列）

$27.00

Product Details
内容简介

随着旅游业的快速发展，加上“互联网 ”的渗透融合，旅游电子商务自身的优势逐渐凸显出来，旅游市场中更多的商务活动逐步转变为依托互联网来完成。培养具备电子商务职业技能的旅游业一线人才，成为高职高专旅游专业教育的新课题。《旅游电子商务》教材拟从旅游电子商务基本认知、旅游电子商务网络技术、旅游电子商务营销推广和旅游电子商务运营管理四个模块着手，内容涵盖互联网 时代的电子商务、旅游电子商务概述、旅游电子商务网站建设、旅游电子商务支付与安全、旅游网络营销、旅游新媒体营销、旅游电商平台运营管理、旅游电商大数据分析8个项目及37项任务。

作者简介

周春林：博士、南京旅游职业学院院长，全国旅游职业教育教学指导委员会委员、中国旅游协会旅游教育分会副会长、江苏省旅游学会副会长、全国旅游职业教育教学指导委员会酒店管理专业委员会主任。先后获江苏省教学成果一等奖3项（2003、2013、2017）、教学成果奖二等奖2项（2014、2018）
李俊楼：主持完成《宁夏旅游信息中心智慧旅游系统提升路径研究》、《江苏省4A级以上景区微信公众号影响力空间布局及营销策略优化研究》等纵向厅级教研课题；《宜兴阳羡湖生态度假区度假区申报台账》、《“互联网 ”背景下苏南地区美丽乡村产业体系构建与发展研究》等横向企业课题。
王新宇：主持完成江苏省教育厅社政处课题“移动学习模式在旅游人才培养中的探索与应用（2014JSB324）”；在核心期刊发表《网络生态视角下电子商务业态发展研究—以零售业电子商务为例》、《基于混合卡尔曼滤波的陀螺降噪技术》、《移动学习平台在高职教学中的探索与建设》等论文多篇。

目　　录
模块一　旅游电子商务基本认知
项目一　电子商务概述
任务一　电子商务的起源与发展
任务二　电子商务的定义及特性
任务三　电子商务的组成与应用
任务四　电子商务交易模式
任务五　电子商务与传统商务的比较
项目二　旅游电子商务概述
任务一　旅游电子商务的基本概念
任务二　旅游电子商务的交易模式
任务三　我国在线旅游的发展历程
任务四　旅游电子商务的行业应用
模块二　旅游电子商务网络技术
项目三　旅游电子商务网站建设
在线试读

三、企业应用电子商务的作用
１． 电子商务能提高企业商务活动的效率
企业通过网络展示自己产品的质量、性能、价格、售前售后服务及付款条件等，客户认可后发出订单，企业生产部门根据网络传递的订购信息及时安排或调整生产规模和产品品种，从而实现小批量、多品种、零库存、即时制造和交货的理想模式，以适应现代社会消费潮流。电子商务的实施不但可以大大提高交易速度，加快订单处理和货款结算支付，而且可以减少人为的疏忽，计算机程序能发现业务人员输入的错误信息而提出警告或自动予以纠正，避免可能发生的损失和浪费。
２． 电子商务能提供及时的服务，提高竞争力
电子商务能及时沟通客户和供货方，无论双方是否跨地区、跨国界，空间的障碍已经消失，电子商务系统网络站点使得客户和供货方均能了解对方的信息，而且电子数据交换（ＥＤＩ）更加强了企业间的合作。电子商务可以提供每年３６５天、每天２４小时的服务，使企业能够更及时、准确、充分地掌握市场需求信息，按时、按质地提供给客户所需要的商品或服务，全面增强市场竞争力。同时，电子商务还可以提供交互式的销售渠道，使商家能够及时得到市场反馈，改进自身的工作。
３． 电子商务可节省企业成本，增加企业利润
电子商务可降低交易成本，节省潜在开支，如电子邮件节省了通信邮费，电子数据交换则大大节省了管理和人员方面的开销。此外，电子商务还可以优化企业供应链，降低供应成本。传统商务活动是由多个中间环节组成的供应链完成的，这些中间环节必然要耗费大量的物质资源，而电子商务可以缩短供应链的长度，减少中间环节与周转时间，节省物质资源的损耗。以商业企业为例，优化企业供应链，实行直销，可以减少库存和营业面积，降低周转与管理成本。

Shipping Overview: 

• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

• International Shipping: Currently, we only ship within the USA. 

• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

内容简介

随着旅游业的快速发展，加上“互联网 ”的渗透融合，旅游电子商务自身的优势逐渐凸显出来，旅游市场中更多的商务活动逐步转变为依托互联网来完成。培养具备电子商务职业技能的旅游业一线人才，成为高职高专旅游专业教育的新课题。《旅游电子商务》教材拟从旅游电子商务基本认知、旅游电子商务网络技术、旅游电子商务营销推广和旅游电子商务运营管理四个模块着手，内容涵盖互联网 时代的电子商务、旅游电子商务概述、旅游电子商务网站建设、旅游电子商务支付与安全、旅游网络营销、旅游新媒体营销、旅游电商平台运营管理、旅游电商大数据分析8个项目及37项任务。

作者简介

周春林：博士、南京旅游职业学院院长，全国旅游职业教育教学指导委员会委员、中国旅游协会旅游教育分会副会长、江苏省旅游学会副会长、全国旅游职业教育教学指导委员会酒店管理专业委员会主任。先后获江苏省教学成果一等奖3项（2003、2013、2017）、教学成果奖二等奖2项（2014、2018）
李俊楼：主持完成《宁夏旅游信息中心智慧旅游系统提升路径研究》、《江苏省4A级以上景区微信公众号影响力空间布局及营销策略优化研究》等纵向厅级教研课题；《宜兴阳羡湖生态度假区度假区申报台账》、《“互联网 ”背景下苏南地区美丽乡村产业体系构建与发展研究》等横向企业课题。
王新宇：主持完成江苏省教育厅社政处课题“移动学习模式在旅游人才培养中的探索与应用（2014JSB324）”；在核心期刊发表《网络生态视角下电子商务业态发展研究—以零售业电子商务为例》、《基于混合卡尔曼滤波的陀螺降噪技术》、《移动学习平台在高职教学中的探索与建设》等论文多篇。

目　　录
模块一　旅游电子商务基本认知
项目一　电子商务概述
任务一　电子商务的起源与发展
任务二　电子商务的定义及特性
任务三　电子商务的组成与应用
任务四　电子商务交易模式
任务五　电子商务与传统商务的比较
项目二　旅游电子商务概述
任务一　旅游电子商务的基本概念
任务二　旅游电子商务的交易模式
任务三　我国在线旅游的发展历程
任务四　旅游电子商务的行业应用
模块二　旅游电子商务网络技术
项目三　旅游电子商务网站建设
在线试读

三、企业应用电子商务的作用
１． 电子商务能提高企业商务活动的效率
企业通过网络展示自己产品的质量、性能、价格、售前售后服务及付款条件等，客户认可后发出订单，企业生产部门根据网络传递的订购信息及时安排或调整生产规模和产品品种，从而实现小批量、多品种、零库存、即时制造和交货的理想模式，以适应现代社会消费潮流。电子商务的实施不但可以大大提高交易速度，加快订单处理和货款结算支付，而且可以减少人为的疏忽，计算机程序能发现业务人员输入的错误信息而提出警告或自动予以纠正，避免可能发生的损失和浪费。
２． 电子商务能提供及时的服务，提高竞争力
电子商务能及时沟通客户和供货方，无论双方是否跨地区、跨国界，空间的障碍已经消失，电子商务系统网络站点使得客户和供货方均能了解对方的信息，而且电子数据交换（ＥＤＩ）更加强了企业间的合作。电子商务可以提供每年３６５天、每天２４小时的服务，使企业能够更及时、准确、充分地掌握市场需求信息，按时、按质地提供给客户所需要的商品或服务，全面增强市场竞争力。同时，电子商务还可以提供交互式的销售渠道，使商家能够及时得到市场反馈，改进自身的工作。
３． 电子商务可节省企业成本，增加企业利润
电子商务可降低交易成本，节省潜在开支，如电子邮件节省了通信邮费，电子数据交换则大大节省了管理和人员方面的开销。此外，电子商务还可以优化企业供应链，降低供应成本。传统商务活动是由多个中间环节组成的供应链完成的，这些中间环节必然要耗费大量的物质资源，而电子商务可以缩短供应链的长度，减少中间环节与周转时间，节省物质资源的损耗。以商业企业为例，优化企业供应链，实行直销，可以减少库存和营业面积，降低周转与管理成本。

Shipping Overview: 

• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

• International Shipping: Currently, we only ship within the USA. 

• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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