民宿养成指南（就想走进山水间，开一间小小的民宿，慢慢把她养成理想的样子......）
眼下民宿成了热词，建民宿、住民宿成了呈现自己文艺情怀的良好方式。民宿类的图书也多了起来，但大体都是以民宿介绍、民宿体验、民宿设计为主。但这三个环节中少了至关重要的一环——民宿经营。没有好的经营，设计再好也是硬件的堆砌；没有好的经营，美好的体验、热情的介绍也是空谈。
但在中国大陆，民宿还是新生事物，成长历史不出十来年，可供借鉴的经营模式、服务经验非常少，导致大部分民宿扎堆经营、同质化严重，很多民宿都处于亏损状态。如何做好民宿经营，服务好顾客的同时实现盈利，是民宿从业者亟需解决的问题。
为此我们联合作者刘荣——桃花壹号的创办人一起策划了这本书《民宿养成指南》。这本书的策划思路也得到了国内中众多知名民宿主的热切相应和大力支持，编委会云集了众多民宿届知名人物：大乐之野创始人、莫干山民宿学院院长吉晓祥、杨默涵；西坡总经理刘杰；松赞酒店集团总经理知诗七林；过云山居创始人李超骏、潘敬平；宛若故里创始人金杜；千里走单骑运营副总裁千千......大家把自己打造民宿的经验全都倾诉在这本书中，从民宿的选址建造，到开门迎客；从毛巾的选择，到线路的制定；从培养管家，到锻造品牌；从单打独斗，到成立民宿集群......民宿经营中的方方面面，都深入浅出地详加介绍。
作为大陆*本介绍民宿经营的书，本书无愧“指南”二字，希望能为广大民宿经营者、爱好者带来借鉴。
本书邀请国内众多知名民宿品牌参与编写，甄选民宿经营经验的精华。从“0”到“1”，如何打造小而美民宿的实操步骤、各项技能，其实涵盖了资金筹集、民宿选址、规划设计、建造施工等开办筹备全程。
全书分为四部分。*章提醒大家开民宿的必要准备，第二章告诉大家民宿经营的基本要素，第三章教大家如何经营自己的品牌，第四章用实例给大家解析民宿是如何赚钱、赚口碑的。为民宿经营者、体验者提供了很好的参考资料。
刘荣
资深媒体人，广东省英德市政协委员，广东南华工商职业学院客座教授。
美丽乡村建设、精品民宿创办运营践行者，人民日报人民论坛专家智库成员，国内首个文创旅游民宿专业创办人，广州市房地产租赁协会副会长。
图书出版人，生活美学探索者，刘小白杂货铺主理人。
桃花湖文旅、现象品牌、桃花湖公寓创始人。
章 没想好这些，你可不要开民宿
节 文艺是种病，文艺青年先别急
第二节 开一间民宿需要花多少钱
第三节 我的民宿开在哪里好
第四节 一间“小而美”的民宿，应该是什么样子的？
第五节 这跟我想象的不一样！
第六节 民宿筹备完整清单
第二章 民宿开好了，怎么活下去
节 开民宿要赚钱，那得先省钱！
第二节 民宿的客房要怎么卖出去？
第三节 别把床单不当回事！
第四节 “我”要跟客人住在一起
一
1997 年 9 月，我坐长途班车越过层层山丘，离开故乡梅州到广州读大学。
那个秋天，我以为自己将跨越重要的人生分水岭：往回看，是十九年的乡村和小镇生活，那么简单、安宁，晨曦雾海，甚至有些沉闷；往前看，是即将展开的波澜壮阔的城市冒险，那么繁华、丰富、色彩斑斓，令人怦然心动，也许还能实现更大的抱负。
生活，似乎充满许多将要被未来印证的预言。
2001 年 7 月，刚毕业的我进入广州大道中 289 号，那是后来在媒体江湖里留下许多故事的一个所在。
我记录新世纪的都市青年生活方式，近距离观摩风情娇俏的艺人和模特，不停穿梭在夜色里赶饭局并形成美食专栏。
三年后，感觉自己不能再沉湎于整天被体面接待、吃吃喝喝的虚无和惶恐中。我转入新闻部，关注社区里的故事，要变革的村庄以及城市的商业动向。
理想的实现路径从来不能复制，但可以有借鉴和学习，以避免我们一而再的跌入同一个坑。
《民宿养成指南》唤醒我们内心理想的同时，帮助我们了解实现理想的这条路径充满荆棘与深坑。
再或许，踏平每一个隐藏的坑，才是我们真实的快乐，谁又说不是呢?
——大乐之野创始人 吉晓祥
2.我出身在乡村，辗转经历过了城市的五彩斑斓和光怪陆离的心，只有在宁静美好的乡村才能安放。民宿就像脐带一样，将来自乡村的营养源源不断地输送给我。“让中国的乡村可以不落后于这个时代又记得住乡愁”成为了我们投身民宿的使命。《民宿养成指南》，让我们怀揣着对乡村振兴的使命和梦想继续出发。
——西坡集团总经理 刘杰
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
眼下民宿成了热词，建民宿、住民宿成了呈现自己文艺情怀的良好方式。民宿类的图书也多了起来，但大体都是以民宿介绍、民宿体验、民宿设计为主。但这三个环节中少了至关重要的一环——民宿经营。没有好的经营，设计再好也是硬件的堆砌；没有好的经营，美好的体验、热情的介绍也是空谈。
但在中国大陆，民宿还是新生事物，成长历史不出十来年，可供借鉴的经营模式、服务经验非常少，导致大部分民宿扎堆经营、同质化严重，很多民宿都处于亏损状态。如何做好民宿经营，服务好顾客的同时实现盈利，是民宿从业者亟需解决的问题。
为此我们联合作者刘荣——桃花壹号的创办人一起策划了这本书《民宿养成指南》。这本书的策划思路也得到了国内中众多知名民宿主的热切相应和大力支持，编委会云集了众多民宿届知名人物：大乐之野创始人、莫干山民宿学院院长吉晓祥、杨默涵；西坡总经理刘杰；松赞酒店集团总经理知诗七林；过云山居创始人李超骏、潘敬平；宛若故里创始人金杜；千里走单骑运营副总裁千千......大家把自己打造民宿的经验全都倾诉在这本书中，从民宿的选址建造，到开门迎客；从毛巾的选择，到线路的制定；从培养管家，到锻造品牌；从单打独斗，到成立民宿集群......民宿经营中的方方面面，都深入浅出地详加介绍。
作为大陆*本介绍民宿经营的书，本书无愧“指南”二字，希望能为广大民宿经营者、爱好者带来借鉴。
本书邀请国内众多知名民宿品牌参与编写，甄选民宿经营经验的精华。从“0”到“1”，如何打造小而美民宿的实操步骤、各项技能，其实涵盖了资金筹集、民宿选址、规划设计、建造施工等开办筹备全程。
全书分为四部分。*章提醒大家开民宿的必要准备，第二章告诉大家民宿经营的基本要素，第三章教大家如何经营自己的品牌，第四章用实例给大家解析民宿是如何赚钱、赚口碑的。为民宿经营者、体验者提供了很好的参考资料。
刘荣
资深媒体人，广东省英德市政协委员，广东南华工商职业学院客座教授。
美丽乡村建设、精品民宿创办运营践行者，人民日报人民论坛专家智库成员，国内首个文创旅游民宿专业创办人，广州市房地产租赁协会副会长。
图书出版人，生活美学探索者，刘小白杂货铺主理人。
桃花湖文旅、现象品牌、桃花湖公寓创始人。
章 没想好这些，你可不要开民宿
节 文艺是种病，文艺青年先别急
第二节 开一间民宿需要花多少钱
第三节 我的民宿开在哪里好
第四节 一间“小而美”的民宿，应该是什么样子的？
第五节 这跟我想象的不一样！
第六节 民宿筹备完整清单
第二章 民宿开好了，怎么活下去
节 开民宿要赚钱，那得先省钱！
第二节 民宿的客房要怎么卖出去？
第三节 别把床单不当回事！
第四节 “我”要跟客人住在一起
一
1997 年 9 月，我坐长途班车越过层层山丘，离开故乡梅州到广州读大学。
那个秋天，我以为自己将跨越重要的人生分水岭：往回看，是十九年的乡村和小镇生活，那么简单、安宁，晨曦雾海，甚至有些沉闷；往前看，是即将展开的波澜壮阔的城市冒险，那么繁华、丰富、色彩斑斓，令人怦然心动，也许还能实现更大的抱负。
生活，似乎充满许多将要被未来印证的预言。
2001 年 7 月，刚毕业的我进入广州大道中 289 号，那是后来在媒体江湖里留下许多故事的一个所在。
我记录新世纪的都市青年生活方式，近距离观摩风情娇俏的艺人和模特，不停穿梭在夜色里赶饭局并形成美食专栏。
三年后，感觉自己不能再沉湎于整天被体面接待、吃吃喝喝的虚无和惶恐中。我转入新闻部，关注社区里的故事，要变革的村庄以及城市的商业动向。
理想的实现路径从来不能复制，但可以有借鉴和学习，以避免我们一而再的跌入同一个坑。
《民宿养成指南》唤醒我们内心理想的同时，帮助我们了解实现理想的这条路径充满荆棘与深坑。
再或许，踏平每一个隐藏的坑，才是我们真实的快乐，谁又说不是呢?
——大乐之野创始人 吉晓祥
2.我出身在乡村，辗转经历过了城市的五彩斑斓和光怪陆离的心，只有在宁静美好的乡村才能安放。民宿就像脐带一样，将来自乡村的营养源源不断地输送给我。“让中国的乡村可以不落后于这个时代又记得住乡愁”成为了我们投身民宿的使命。《民宿养成指南》，让我们怀揣着对乡村振兴的使命和梦想继续出发。
——西坡集团总经理 刘杰
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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