直播带货：口才训练+成交技巧+高效沟通
好口才是一个主播要掌握的基本技能，掌握话术也是主播的能力、智慧和情商的综合体现，已经成了一个带货主播立足的重要条件。直播带货从会说话开始，没有口才那来订单？★口才是训练出来的，妙语连珠需厚积而薄发★直播间不同阶段话术技巧及时间分配★带货主播口才训练的4个重点和4个步骤★撰写直播策划案的5个关键★直播开场话术：张口不落俗套，一句话吸引粉丝★常用的4个带货开播语和讲好开播语的技巧★商品推介话术：突出商品卖点，让粉丝欲罢不能★中场互动话术：抓住需求痛点，说出直击人心的话 ★活动促销话术：句句说到粉丝心坎上，达成交易★异议化解话术：找到分歧点，消除粉丝的异议★直播收尾话术：收尾有技巧，千万不可草率★话术实操：常见话术要点和说话误区★服装直播间、美妆商品直播间、小型家电直播间和轻奢品直播间话术要点及案例解析
好口才是电商主播要掌握的基本技能，好口才和话术也是主播能力、智慧和情商的综合体现，已经成为一个带货主播立足的重要条件。直播带货从会说话开始。本书共分为9章，第1章综合阐述好口才对直播带货的重要性；第2章介绍了直播间推销产品的阶段性安排、训练重点、训练步骤，以及如何撰写直播策划案；第3～8章分别从直播开场、商品推介、中场互动、活动促销、异议化解、直播收尾6个阶段，详细介绍了直播活动中每个阶段的话术技巧和注意事项，全方位分析了“带货王”高超的表达沟通能力、高情商的说话技巧和销售技巧；第9章分享了直播带货话术的实操案例和实战技巧，介绍了服装、美妆、小型家电和轻奢品等品类产品直播带货的话术推销技巧、要点、注意事项和误区，更具针对性和实战性。本书是专门为刚从事直播行业的主播以及从事过各类行业直播带货的主播想进一步提升自己的话术水平和沟通技巧等业务能力所打造的实战用书，也可供各种从事新媒体营销和运营及关心、关注直播行业的人员阅读。
张瀚之，比利时列日大学高级企业管理EMAM硕士、西班牙武康大学金融学DBA博士。中博资本总裁、中灏（集团）企业董事长、正宫堂（香港）董事局主席、红侠客品牌机构创始人。长期致力于互联网逆向盈利模式研究与策划、天使投资、品牌孵化、股权投资等。张译升，广东工业大学、暨南大学工商管理MBA硕士，创办多个农村电商品牌，多年互联网资深创业导师经验。正宫堂大中华地区执行总裁、红侠客品牌机构执行董事、拼果果电商CEO等职务。
1.1 不会聊天是带货主播的大忌002
1.2 好口才——优秀主播的生存技能005
1.3 好口才——控场自如，巧对外部干扰008
第2章 口才是训练出来的，妙语连珠需厚积薄发
2.1 直播话术的5个部分014
想要在直播间卖出东西，光靠直播间里的产品肯定不行，毕竟产品再好，没有主播去讲解卖点、没有观众来烘托气氛，也很难将一款产品卖爆。
然而，对于刚接触直播带货的新人来讲，都会遇到“说话”的问题。比如：要么对着镜头无话可说，要么语无伦次，逻辑混乱；直播时不知道怎么调动直播间氛围；不知道怎么留住进入直播间的粉丝；不知道如何把自己的商品推销出去，提升直播间转化率。
如果你存在以上这些问题，建议花时间先做好口才训练工作，了解一下直播间有哪些常用话术，以及不同直播的话术模板。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
好口才是一个主播要掌握的基本技能，掌握话术也是主播的能力、智慧和情商的综合体现，已经成了一个带货主播立足的重要条件。直播带货从会说话开始，没有口才那来订单？★口才是训练出来的，妙语连珠需厚积而薄发★直播间不同阶段话术技巧及时间分配★带货主播口才训练的4个重点和4个步骤★撰写直播策划案的5个关键★直播开场话术：张口不落俗套，一句话吸引粉丝★常用的4个带货开播语和讲好开播语的技巧★商品推介话术：突出商品卖点，让粉丝欲罢不能★中场互动话术：抓住需求痛点，说出直击人心的话 ★活动促销话术：句句说到粉丝心坎上，达成交易★异议化解话术：找到分歧点，消除粉丝的异议★直播收尾话术：收尾有技巧，千万不可草率★话术实操：常见话术要点和说话误区★服装直播间、美妆商品直播间、小型家电直播间和轻奢品直播间话术要点及案例解析
好口才是电商主播要掌握的基本技能，好口才和话术也是主播能力、智慧和情商的综合体现，已经成为一个带货主播立足的重要条件。直播带货从会说话开始。本书共分为9章，第1章综合阐述好口才对直播带货的重要性；第2章介绍了直播间推销产品的阶段性安排、训练重点、训练步骤，以及如何撰写直播策划案；第3～8章分别从直播开场、商品推介、中场互动、活动促销、异议化解、直播收尾6个阶段，详细介绍了直播活动中每个阶段的话术技巧和注意事项，全方位分析了“带货王”高超的表达沟通能力、高情商的说话技巧和销售技巧；第9章分享了直播带货话术的实操案例和实战技巧，介绍了服装、美妆、小型家电和轻奢品等品类产品直播带货的话术推销技巧、要点、注意事项和误区，更具针对性和实战性。本书是专门为刚从事直播行业的主播以及从事过各类行业直播带货的主播想进一步提升自己的话术水平和沟通技巧等业务能力所打造的实战用书，也可供各种从事新媒体营销和运营及关心、关注直播行业的人员阅读。
张瀚之，比利时列日大学高级企业管理EMAM硕士、西班牙武康大学金融学DBA博士。中博资本总裁、中灏（集团）企业董事长、正宫堂（香港）董事局主席、红侠客品牌机构创始人。长期致力于互联网逆向盈利模式研究与策划、天使投资、品牌孵化、股权投资等。张译升，广东工业大学、暨南大学工商管理MBA硕士，创办多个农村电商品牌，多年互联网资深创业导师经验。正宫堂大中华地区执行总裁、红侠客品牌机构执行董事、拼果果电商CEO等职务。
1.1 不会聊天是带货主播的大忌002
1.2 好口才——优秀主播的生存技能005
1.3 好口才——控场自如，巧对外部干扰008
第2章 口才是训练出来的，妙语连珠需厚积薄发
2.1 直播话术的5个部分014
想要在直播间卖出东西，光靠直播间里的产品肯定不行，毕竟产品再好，没有主播去讲解卖点、没有观众来烘托气氛，也很难将一款产品卖爆。
然而，对于刚接触直播带货的新人来讲，都会遇到“说话”的问题。比如：要么对着镜头无话可说，要么语无伦次，逻辑混乱；直播时不知道怎么调动直播间氛围；不知道怎么留住进入直播间的粉丝；不知道如何把自己的商品推销出去，提升直播间转化率。
如果你存在以上这些问题，建议花时间先做好口才训练工作，了解一下直播间有哪些常用话术，以及不同直播的话术模板。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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