网络直播(从零开始学直播平台运营) 李泽清 电子工业 【新华书店现货图书书籍】

- 作者:李泽清
- 著:李泽清
- 装帧:暂无
- 印次:1
- 定价:59.00
- ISBN:9787121345388
- 出版社:电子工业
- 开本:16开
- 印刷时间:2018-07-01
- 语种:暂无
- 出版时间:2018-07-01
- 页数:暂无
- 外部编号:30228346
- 版次:1
- 成品尺寸:暂无

1 直播或将取代,成为热门的社交方式
1.1 1997-2020年,互联网信息传播变化史
. 直播1.0时代早已爆发,直播4.0时代即将来袭
.. 直播1.0时代:PC秀场类直播
.. 直播2.0时代:游戏类直播
.. 直播3.0时代:移动直播、泛娱乐“直播+”
.. 直播4.0时代:VR直播
1.3 正在到来的“直播+”时代
1.4 直播为什么这么火爆
1.4.1 用户追捧
1.4.2 技术加持
1.4.3 互娱共生
1.4.4 资本推
1.5 直播的衍变趋势
1.5.1 垂直化
1.5.2 社交化
1.5.3 外行看内行,从外卖大战看直播战
2.1 泛娱乐直播
2.1.1 什么是泛娱乐
2.. 泛娱乐的细分领域
2.1.3 泛娱乐直播的发展现状
2.1.4 斗鱼TV直播模式分析
2.1.5 YY LIVE直播模式分析
2.1.6 龙珠直播借腾讯云,提升用户体验
2.2 传统业务直播
2.2.1 网络直播将颠覆传统电视行业
2.2.2 直播之火蔓延到在线教育
2.3 垂直领域直播
2.3.1 用户群体小,人群纯度高
2.3.2 99乐投直播模式分析
3 直播的盈利模式
3.1 国内外直播的盈利模式分析
3.1.1 国内直播平台的盈利模式归纳
3.. 国外直播平台Twitch的盈利模式
3.1.3 斗鱼TV的盈利模式
3.1.4 “直播+销售”的盈利模式惊呆风投圈
3.2 如何选择适合自己的直播平台盈利模式
3.2.1 直播平台虚拟道具模式
3.2.2 花椒直播人气主播人气变现模式
3.2.3 BAT广告、游戏、电商盈利模式
3.2.4 直播未来的盈利模式
4 搭建直播平台及组织架构
4.1 常见的直播平台类型
4.1.1 娱乐类
4.. 游戏类
4.1.3 体育类
4.1.4 明星真人秀类
4.1.5 购物类
4.1.6 专业领域类

李泽清,资深娱乐营销专家,现为传媒产业生态观察者,当代东方股份有限公司(代码000673.SZ)监事会、总裁理、运营管理中心总经理,百盈影业董事长。曾供职于中南传媒旗下红网、十方控股旗下黔中早报社等媒体机构。22岁担任黔中早报社新媒体中心运营总监,23岁成为该报社文娱体部主编。在全国各类媒体发表文章近千篇。

李泽清著的《网络直播(从零开始学直播平台运营)》首先在大局上进行把控,讲述了直播平台的现象、趋势,并对不同直播定位及模式进行划分。其次,结合实践案例,讲述直播平台如何搭建,如何做组织架构,以及如何与经纪公司打交道等。做完直播框架之后,我们需要对直播内容进行的把控,因为多数时候都是内容为王。将细节做好后,就开始想办法去将批种子来,的就能水道渠成。,尽管直播已经有多年的发展历史,但是其政策等方面还有大量空白,作为平台的运营方和参与者有必要知道什么是红线,什么是底线,以免让自己的努力付诸东流。

Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com

- 作者:李泽清
- 著:李泽清
- 装帧:暂无
- 印次:1
- 定价:59.00
- ISBN:9787121345388
- 出版社:电子工业
- 开本:16开
- 印刷时间:2018-07-01
- 语种:暂无
- 出版时间:2018-07-01
- 页数:暂无
- 外部编号:30228346
- 版次:1
- 成品尺寸:暂无

1 直播或将取代,成为热门的社交方式
1.1 1997-2020年,互联网信息传播变化史
. 直播1.0时代早已爆发,直播4.0时代即将来袭
.. 直播1.0时代:PC秀场类直播
.. 直播2.0时代:游戏类直播
.. 直播3.0时代:移动直播、泛娱乐“直播+”
.. 直播4.0时代:VR直播
1.3 正在到来的“直播+”时代
1.4 直播为什么这么火爆
1.4.1 用户追捧
1.4.2 技术加持
1.4.3 互娱共生
1.4.4 资本推
1.5 直播的衍变趋势
1.5.1 垂直化
1.5.2 社交化
1.5.3 外行看内行,从外卖大战看直播战
2.1 泛娱乐直播
2.1.1 什么是泛娱乐
2.. 泛娱乐的细分领域
2.1.3 泛娱乐直播的发展现状
2.1.4 斗鱼TV直播模式分析
2.1.5 YY LIVE直播模式分析
2.1.6 龙珠直播借腾讯云,提升用户体验
2.2 传统业务直播
2.2.1 网络直播将颠覆传统电视行业
2.2.2 直播之火蔓延到在线教育
2.3 垂直领域直播
2.3.1 用户群体小,人群纯度高
2.3.2 99乐投直播模式分析
3 直播的盈利模式
3.1 国内外直播的盈利模式分析
3.1.1 国内直播平台的盈利模式归纳
3.. 国外直播平台Twitch的盈利模式
3.1.3 斗鱼TV的盈利模式
3.1.4 “直播+销售”的盈利模式惊呆风投圈
3.2 如何选择适合自己的直播平台盈利模式
3.2.1 直播平台虚拟道具模式
3.2.2 花椒直播人气主播人气变现模式
3.2.3 BAT广告、游戏、电商盈利模式
3.2.4 直播未来的盈利模式
4 搭建直播平台及组织架构
4.1 常见的直播平台类型
4.1.1 娱乐类
4.. 游戏类
4.1.3 体育类
4.1.4 明星真人秀类
4.1.5 购物类
4.1.6 专业领域类

李泽清,资深娱乐营销专家,现为传媒产业生态观察者,当代东方股份有限公司(代码000673.SZ)监事会、总裁理、运营管理中心总经理,百盈影业董事长。曾供职于中南传媒旗下红网、十方控股旗下黔中早报社等媒体机构。22岁担任黔中早报社新媒体中心运营总监,23岁成为该报社文娱体部主编。在全国各类媒体发表文章近千篇。

李泽清著的《网络直播(从零开始学直播平台运营)》首先在大局上进行把控,讲述了直播平台的现象、趋势,并对不同直播定位及模式进行划分。其次,结合实践案例,讲述直播平台如何搭建,如何做组织架构,以及如何与经纪公司打交道等。做完直播框架之后,我们需要对直播内容进行的把控,因为多数时候都是内容为王。将细节做好后,就开始想办法去将批种子来,的就能水道渠成。,尽管直播已经有多年的发展历史,但是其政策等方面还有大量空白,作为平台的运营方和参与者有必要知道什么是红线,什么是底线,以免让自己的努力付诸东流。

Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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