零基础玩转小红书（从0到1，7个步骤帮你拥有百万粉丝）
1.想要红，就来小红书！这里充满了年轻、活力、潮流、时尚等各种元素，只要你够个性，这里就是你的梦想舞台！
2.手把手教你：开设账号→精准定位→爆款内容→制作图片→制作视频→运行策略→变现方式。
3.图文结合，实用案例，分享干货。通过图文结合的形式进行讲解，让每一步操作清晰可见；实用案例，具有可操作性，零基础也能玩转小红书。
4.揭秘素人和头部达人都在用的方法论，轻松让你吃透爆款逻辑。
在如今这个移动互联网时代，各种社交、电商平台不断兴起、更替。小红书作为流量洼地中的一员，从中脱颖而出，成为年轻人喜爱的种草平台，其变现能力强，是小红书博主、自媒体、品牌商、带货达人等变现的一大风口。本书阐述了小红书的成长与商业模式，账号定位，内容创作，运营技巧，变现等方面的内容，教你轻松拥有百万粉丝以及快速变现。
杜利明：博士，副教授，硕士研究生导师，江苏省宿迁学院人工智能系教师，CCF（中国计算机学会）专业会员，主要从事机器学习、大数据分析与精准营销、图书情报分析与应用等方面的工作。
吴小诺：擅长自媒体运营，目前主要运营的个人自媒平台小红书。其中，小红书平台收藏及点 赞累计7.7万，粉丝1.7万，公开可见笔记129篇，笔记浏览量12.7万。
小红书是怎样一个平台 // 002
为什么小红书深受年轻女性的青睐 // 005
小红书平台的优势是什么 // 008
无边界化带来更多的可能性 // 011
丰富的内容赋能，让小红书迸发出强大的生命力 // 014
小红书的业务合作方式 // 018
全球好物的跨境电商平台 // 024
小红书的不断进化之路 // 027
第二章 开设账号，走上“小红人”之路
玩转小红书步：下载与注册 // 032
小红书的页面介绍 // 034
昵称是用户认识你的信息 // 040
好看的头像价值百万 // 043
或许，正是因为小红书具备这种独特性，它才能迅速走红，成为佼佼者之一。
其实，小红书初的产品形态是2013年在网站上发布的一份PDF文件《小红书出境购物攻略》，不久就获得了用户的大量下载，小红书就是从这里开始扬帆起航的。
到2019年，小红书的用户超过了3亿，月活跃用户超过了1亿，这样的数据足以说明小红书的成功。
如今，越来越多的人开始下载、注册、使用小红书，沉浸在小红书的分享乐趣中：有的人分享生活，想成为知名博主；有的人看到了商机，想实现商业变现。但无论出于什么想法，要想玩转小红书，就要先得到更多人的认可，即拥有众多粉丝，然后才是实现商业价值。
本书会详细讲述以下7个步骤，助你轻松开启“小红人”
之路。
在小红书诞生的初期，可能大多数人都不会想到它日后会成为一个成功的电商平台。毕竟当时的几个电商巨头已经瓜分了市场，以社区起家的小红书想要从中分得一杯羹，并不是一件容易的事情。然而，它做到了。
那么，小红书平台的优势是什么呢？主要有以下几点。
1．年轻人群产生强大的社交力
前面我们已经讲过了，小红书的用户主要是一、二线城市的年轻女性，尤其是“90后”“95后”。根据千瓜数据的统计，18~34岁这一年龄段的小红书用户占了八成多，毫不夸张地说，小红书就是一个属于年轻人的社交购物平台。
年轻人有着更加开放、包容的思想，他们追求更加真实、美好、多元化的生活方式，他们的消费欲望强烈，喜欢尝试新鲜事物，热爱分享生活中的心得。这种强大的社交氛围和活力，让小红书的用户变得极为活跃。
拥有一个活跃、消费能力强的年轻群体，为小红书的产品实现有效变现提供了保障。
2．场景式分享刺激消费决策
小红书的社区属性很强，在整个社区中，每一位用户都可以分享自己生活的点滴，比如购物心得、学习体会、穿搭展示、美妆技巧等。他们还可以进行互动，关注喜欢的博主，分享喜欢的帖子。
在这里，无论是用户与用户，还是品牌与用户，甚至是品牌与品牌之间，都能实现即时交流。这样的互动，极大地增加了彼此间的黏性，也增强了用户对产品的信任。
与一些传统电商平台不同，小红书的实时分享式的内容驱动模式和场景构建模式能够很好地吸引注重真实效用的消费者。比如，明星发布自己的带货图文或视频，会直接影响用户的消费决策，即是否下单购买。
可见，场景式的内容分享，让用户获得了更加真实的体验感，用户在这种感受的刺激下就会触发消费行为。
3．吸引用户的高质量内容
小红书上美好、真实的内容感染着每一位用户，形成了一个诚实共享的社区。对于社区的内容生产，小红书坚持精细化、高质量的要求。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
1.想要红，就来小红书！这里充满了年轻、活力、潮流、时尚等各种元素，只要你够个性，这里就是你的梦想舞台！
2.手把手教你：开设账号→精准定位→爆款内容→制作图片→制作视频→运行策略→变现方式。
3.图文结合，实用案例，分享干货。通过图文结合的形式进行讲解，让每一步操作清晰可见；实用案例，具有可操作性，零基础也能玩转小红书。
4.揭秘素人和头部达人都在用的方法论，轻松让你吃透爆款逻辑。
在如今这个移动互联网时代，各种社交、电商平台不断兴起、更替。小红书作为流量洼地中的一员，从中脱颖而出，成为年轻人喜爱的种草平台，其变现能力强，是小红书博主、自媒体、品牌商、带货达人等变现的一大风口。本书阐述了小红书的成长与商业模式，账号定位，内容创作，运营技巧，变现等方面的内容，教你轻松拥有百万粉丝以及快速变现。
杜利明：博士，副教授，硕士研究生导师，江苏省宿迁学院人工智能系教师，CCF（中国计算机学会）专业会员，主要从事机器学习、大数据分析与精准营销、图书情报分析与应用等方面的工作。
吴小诺：擅长自媒体运营，目前主要运营的个人自媒平台小红书。其中，小红书平台收藏及点 赞累计7.7万，粉丝1.7万，公开可见笔记129篇，笔记浏览量12.7万。
小红书是怎样一个平台 // 002
为什么小红书深受年轻女性的青睐 // 005
小红书平台的优势是什么 // 008
无边界化带来更多的可能性 // 011
丰富的内容赋能，让小红书迸发出强大的生命力 // 014
小红书的业务合作方式 // 018
全球好物的跨境电商平台 // 024
小红书的不断进化之路 // 027
第二章 开设账号，走上“小红人”之路
玩转小红书步：下载与注册 // 032
小红书的页面介绍 // 034
昵称是用户认识你的信息 // 040
好看的头像价值百万 // 043
或许，正是因为小红书具备这种独特性，它才能迅速走红，成为佼佼者之一。
其实，小红书初的产品形态是2013年在网站上发布的一份PDF文件《小红书出境购物攻略》，不久就获得了用户的大量下载，小红书就是从这里开始扬帆起航的。
到2019年，小红书的用户超过了3亿，月活跃用户超过了1亿，这样的数据足以说明小红书的成功。
如今，越来越多的人开始下载、注册、使用小红书，沉浸在小红书的分享乐趣中：有的人分享生活，想成为知名博主；有的人看到了商机，想实现商业变现。但无论出于什么想法，要想玩转小红书，就要先得到更多人的认可，即拥有众多粉丝，然后才是实现商业价值。
本书会详细讲述以下7个步骤，助你轻松开启“小红人”
之路。
在小红书诞生的初期，可能大多数人都不会想到它日后会成为一个成功的电商平台。毕竟当时的几个电商巨头已经瓜分了市场，以社区起家的小红书想要从中分得一杯羹，并不是一件容易的事情。然而，它做到了。
那么，小红书平台的优势是什么呢？主要有以下几点。
1．年轻人群产生强大的社交力
前面我们已经讲过了，小红书的用户主要是一、二线城市的年轻女性，尤其是“90后”“95后”。根据千瓜数据的统计，18~34岁这一年龄段的小红书用户占了八成多，毫不夸张地说，小红书就是一个属于年轻人的社交购物平台。
年轻人有着更加开放、包容的思想，他们追求更加真实、美好、多元化的生活方式，他们的消费欲望强烈，喜欢尝试新鲜事物，热爱分享生活中的心得。这种强大的社交氛围和活力，让小红书的用户变得极为活跃。
拥有一个活跃、消费能力强的年轻群体，为小红书的产品实现有效变现提供了保障。
2．场景式分享刺激消费决策
小红书的社区属性很强，在整个社区中，每一位用户都可以分享自己生活的点滴，比如购物心得、学习体会、穿搭展示、美妆技巧等。他们还可以进行互动，关注喜欢的博主，分享喜欢的帖子。
在这里，无论是用户与用户，还是品牌与用户，甚至是品牌与品牌之间，都能实现即时交流。这样的互动，极大地增加了彼此间的黏性，也增强了用户对产品的信任。
与一些传统电商平台不同，小红书的实时分享式的内容驱动模式和场景构建模式能够很好地吸引注重真实效用的消费者。比如，明星发布自己的带货图文或视频，会直接影响用户的消费决策，即是否下单购买。
可见，场景式的内容分享，让用户获得了更加真实的体验感，用户在这种感受的刺激下就会触发消费行为。
3．吸引用户的高质量内容
小红书上美好、真实的内容感染着每一位用户，形成了一个诚实共享的社区。对于社区的内容生产，小红书坚持精细化、高质量的要求。
Shipping Overview:
• Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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