ZARA传:全球快时尚帝国崛起的秘密[西]哈维尔·R.布兰科天地出版社9787545557008 ; 978-7-5455-5700-8

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ZARA传:全球快时尚帝国崛起的秘密[西]哈维尔·R.布兰科天地出版社9787545557008 ; 978-7-5455-5700-8

ZARA传:全球快时尚帝国崛起的秘密[西]哈维尔·R.布兰科天地出版社978754555700...

$22.00

Product Details

编辑推荐
◆快时尚模式 1. 不可思议的“快”:全球15天生产周期,每周2次上新 2. 大胆的选址:最昂贵的街区、毗邻奢侈品而居 3. 摒弃传统广告:你没有在电视上见过ZARA的广告,因为阿曼西奥相信橱窗是吸引顾客走进商场的理由,手提袋是最显眼的广告,口碑相传是它行动的代言。 4.考究的陈列:脱离色系束缚,衣裤相邻,实现自由穿搭 ◆关于本书 本书在西班牙再版九次,是第一本深入研究ZARA及所在集团Inditex的书。 
内容简介
ZARA是世界上优选的零售商之一Inditex集团拥有代表性和知名度的品牌。Inditex集团由阿曼西奥·奥尔特加·高纳1963年创建于西班牙。1975年,ZARA在西班牙拉科鲁尼亚成立了家店。Inditex集团旗下有ZARA、普安倍尔、玛西莫·都蒂、巴适卡、斯特拉迪瓦里、奥依修、ZARA居家、舞德格八个品牌。ZARA如何仅用数十年时间一跃成为快时尚帝国的先锋?Inditex集团是如何一步步发展壮大到现在的?ZARA在其中又占有怎样的位置?本书将一一为您揭晓家喻户晓的时尚品牌ZARA背后的故事。本书从多个维度立体为我们塑造了这位神秘创始人阿曼西奥的形象。数次登上福布斯富豪榜,却鲜少抛头露面,他谦逊低调,砥砺前行。本书同时也为我们揭秘了这个快时尚帝国未来的走向。那令人艳羡的营业额,眼光长远的经营理念、敏锐精准的商业眼光,吸引着无数人去研究、探索。但是,它又是不可复制、无可取代的。阿曼西奥、Inditex集团以及其旗下的ZARA的传奇,仍在继续。
作者简介
哈维尔·R.布兰科( Xabier R. Blanco ) 1973年生于西班牙拉科鲁尼亚省比米安索市。曾在《加利西亚日报》及其网络平台(xornal.com)工作,并担任《加利西亚之声》《真理报》《国家报》等报刊的编辑和评论员。目前担任加利西亚电台评论员。 哈维尔·R.布兰科撰写了《亲爱的拉蒙》,也是纪录片《卡森》的联合导演。 赫苏斯·萨尔加多( Jesús Salgado ) 1953 年生于西班牙奥伦塞省。曾担任《加利西亚之声》驻马德里特派通讯员,并在 Unedisa 集团负责《加利西亚的世界》的编辑出版工作。后期担任 Colpisa 通讯社(Correo 集团)驻加利西亚特派通讯员。 赫苏斯·萨尔加多著有《维亚纳宫殿之旅》《从加利西亚到碧贝河》等多部著作,曾担任《绿满亚纳》旅游视频的编剧。
目  录

前言??

第一章?? 从不露面的男人

由一张照片揭开的序幕??

从乔洛到阿曼西奥?? ??

拉马哈:Inditex 集团之源??

阿曼西奥的家庭生活??

“外星人”阿曼西奥??

第二章?? 帝国伊始

婴儿睡篮与居家服??

创业初期??

商业策略??

时尚理念??

门店布置?? ??

幕后推手??

关键性成长??

阿曼西奥家族??

第三章?? 帝国的发展

帝国之行??

集团内外?? ??

财务与运营?? ??

不动产与物流 ?? ??

第四章?? 崛起的背后

集团商业活动?? ??

Zara 与英格列斯百货?? ??

雨后春笋般的连锁店 ?? ??

主要经济数据??

集团组织结构?? ??

集团组织结构变更?? ??

30 周年之际的革新?? ??

董事与高管??

集团社会理事会??

海运业务?? ??

清洁能源?? ??

阿曼西奥的个人财务投资?? ??

第五章?? 风险与挑战

业务及财务风险??

人员及结构风险?? ??

商业战略及市场风险??

工业产权?? ??

法律诉讼??

品牌及业务?? ??

股权结构风险?? ??

葡萄牙和墨西哥市场的失利??

棘手的公诉????

第六章?? 有关阿曼西奥的事

别人眼中的阿曼西奥??

对阿曼西奥的采访??

结语?? 谁将成为阿曼西奥的继承人

从 0 到 Zara,再到伊斯拉上任?? ??

附录

1. Inditex 集团年表?? ??

2. Inditex 集团采访问答?? ??

3. 主要人物介绍?? ??

4. 相关公司名录??

5. 图解 Inditex 集团?? ??

致谢????


Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

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If you need to cancel or modify your order, please contact our customer support immediately.

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If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

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Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

编辑推荐
◆快时尚模式 1. 不可思议的“快”:全球15天生产周期,每周2次上新 2. 大胆的选址:最昂贵的街区、毗邻奢侈品而居 3. 摒弃传统广告:你没有在电视上见过ZARA的广告,因为阿曼西奥相信橱窗是吸引顾客走进商场的理由,手提袋是最显眼的广告,口碑相传是它行动的代言。 4.考究的陈列:脱离色系束缚,衣裤相邻,实现自由穿搭 ◆关于本书 本书在西班牙再版九次,是第一本深入研究ZARA及所在集团Inditex的书。 
内容简介
ZARA是世界上优选的零售商之一Inditex集团拥有代表性和知名度的品牌。Inditex集团由阿曼西奥·奥尔特加·高纳1963年创建于西班牙。1975年,ZARA在西班牙拉科鲁尼亚成立了家店。Inditex集团旗下有ZARA、普安倍尔、玛西莫·都蒂、巴适卡、斯特拉迪瓦里、奥依修、ZARA居家、舞德格八个品牌。ZARA如何仅用数十年时间一跃成为快时尚帝国的先锋?Inditex集团是如何一步步发展壮大到现在的?ZARA在其中又占有怎样的位置?本书将一一为您揭晓家喻户晓的时尚品牌ZARA背后的故事。本书从多个维度立体为我们塑造了这位神秘创始人阿曼西奥的形象。数次登上福布斯富豪榜,却鲜少抛头露面,他谦逊低调,砥砺前行。本书同时也为我们揭秘了这个快时尚帝国未来的走向。那令人艳羡的营业额,眼光长远的经营理念、敏锐精准的商业眼光,吸引着无数人去研究、探索。但是,它又是不可复制、无可取代的。阿曼西奥、Inditex集团以及其旗下的ZARA的传奇,仍在继续。
作者简介
哈维尔·R.布兰科( Xabier R. Blanco ) 1973年生于西班牙拉科鲁尼亚省比米安索市。曾在《加利西亚日报》及其网络平台(xornal.com)工作,并担任《加利西亚之声》《真理报》《国家报》等报刊的编辑和评论员。目前担任加利西亚电台评论员。 哈维尔·R.布兰科撰写了《亲爱的拉蒙》,也是纪录片《卡森》的联合导演。 赫苏斯·萨尔加多( Jesús Salgado ) 1953 年生于西班牙奥伦塞省。曾担任《加利西亚之声》驻马德里特派通讯员,并在 Unedisa 集团负责《加利西亚的世界》的编辑出版工作。后期担任 Colpisa 通讯社(Correo 集团)驻加利西亚特派通讯员。 赫苏斯·萨尔加多著有《维亚纳宫殿之旅》《从加利西亚到碧贝河》等多部著作,曾担任《绿满亚纳》旅游视频的编剧。
目  录

前言??

第一章?? 从不露面的男人

由一张照片揭开的序幕??

从乔洛到阿曼西奥?? ??

拉马哈:Inditex 集团之源??

阿曼西奥的家庭生活??

“外星人”阿曼西奥??

第二章?? 帝国伊始

婴儿睡篮与居家服??

创业初期??

商业策略??

时尚理念??

门店布置?? ??

幕后推手??

关键性成长??

阿曼西奥家族??

第三章?? 帝国的发展

帝国之行??

集团内外?? ??

财务与运营?? ??

不动产与物流 ?? ??

第四章?? 崛起的背后

集团商业活动?? ??

Zara 与英格列斯百货?? ??

雨后春笋般的连锁店 ?? ??

主要经济数据??

集团组织结构?? ??

集团组织结构变更?? ??

30 周年之际的革新?? ??

董事与高管??

集团社会理事会??

海运业务?? ??

清洁能源?? ??

阿曼西奥的个人财务投资?? ??

第五章?? 风险与挑战

业务及财务风险??

人员及结构风险?? ??

商业战略及市场风险??

工业产权?? ??

法律诉讼??

品牌及业务?? ??

股权结构风险?? ??

葡萄牙和墨西哥市场的失利??

棘手的公诉????

第六章?? 有关阿曼西奥的事

别人眼中的阿曼西奥??

对阿曼西奥的采访??

结语?? 谁将成为阿曼西奥的继承人

从 0 到 Zara,再到伊斯拉上任?? ??

附录

1. Inditex 集团年表?? ??

2. Inditex 集团采访问答?? ??

3. 主要人物介绍?? ??

4. 相关公司名录??

5. 图解 Inditex 集团?? ??

致谢????


Shipping Overview: 

Shipping: Standard Domestic Shipping within the United States charges USD 4.99. Standard International Shipping from United Kingdom, Germany and Japan to the United States charges 14.99. 

Order Processing: Please allow 1-2 business days for order processing and preparation before shipment. 

Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days. 

International Shipping: Currently, we only ship within the USA. 

Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.

Shipping Delays: 

Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.

Shipping Options:

  • Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.

  • Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.

  • Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.

  • Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.

Delivery Details:

  • Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.

  • Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.

  • Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.

Shipping Confirmation:

You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.

Order Modifications:

If you need to cancel or modify your order, please contact our customer support immediately.

Issues with Delivery:

If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.

Customer Support:

Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.

Return & Refund Policy Overview

Please review our return and refund policies below to ensure a smooth transaction process.

Return Policy

  • Duration: You have 30 days from receiving your item to initiate a return.

  • Condition: Items must be unworn, unwashed, with original tags and packaging intact.

  • Shipping Costs: Customers are responsible for return shipping costs.

  • Packaging: Ensure returned items are well-packaged to avoid damage during transit.

  • Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.

  • Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.

How to Return

  • Method: Returns must be sent back by mail to the address provided in the return instructions.

Return Label

  • Defective Products: Return labels are provided for defective items.

  • Non-Defective Returns: Customers are responsible for obtaining their return shipping label.

Product Conditions for Return

  • Eligible Products: Returns are only accepted for items in new condition.

Nonreturnable Items

Certain items are not eligible for return:

  • Electronic devices after 30 days (e.g., computers, laptops, Kindles)

  • Gift cards, prepaid game cards

  • Perishable goods, live insects, some jewelry, some health and personal care items

  • Customized or personalized products

  • Items with special shipping restrictions

Refund Policy

  • Window: Eligible products may be returned within 30 days of delivery for a refund.

  • Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.

  • Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.

Claims

Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.

Exchange Policy

For the quickest service, return your original item and place a new order for the desired product once your return is accepted.

Return Address

EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366

Customer Support

Available 24/7 for any questions or assistance needed:

  • Phone: +1 636-312-5925

  • Email: cs@everymarket.com

 

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