马云情商课

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马云情商课

马云情商课

$19.50

Product Details
产品特色
编辑推荐
哈佛大学教授、著名心理学家丹尼尔·戈尔曼在其风靡世界的《情商》一书中提出，智商作用只占20％，而情商作用却占80％，情商才是人生成就的真正主宰。
　　马云说：“很多人都非常聪明，比我聪明，也非常努力，但为什么我成功了？我认为，一是毅力，二是坚持。”这其实就是我们所说的“高情商”，即是一种洞察人生价值、揭示人生目标的悟性，是一种克服内心矛盾冲突、协调人际关系的技巧，是一种生活智慧。所以，我们有理由说：高情商的人比高智商的人更容易获得成功。
 
内容简介

在中国商业史上，马云*是一个异类。他一没资金，二没背景，三没技术，却凭借出色的做人智慧、口才技能、创意思维等，取得了石破天惊的成功。显然，这一切都归结为他独一无二的高情商。

作者简介

　　王拥军，专栏作家，多家财经媒体特约评论员。长期从事企业案例研究，撰写并出版多部经管类畅销著作。

目　　录
前言 1
章 马云的做人情商：记住别人的好，忘记别人的坏 4
1．不装，做自己 4
2．勇于承认错误，不为面子活受罪 6
3．诚信不是一种销售，而是一个人的资产 8
4．放低才能看到别人看不到的 9
5．用委屈撑大自己的胸怀 11
6．不要在乎别人说什么 12
7．可怕的不是距离，而是不知道有距离 14
8．永远不要怪别人 15
第二章 马云的说话情商：演讲，就是讲自己 17
1．你说得好，是因为你做得好 17
2．拿自己开涮，是一种成功的交流模式 18
3．讲述自己的观点，让全球人去复制粘贴 20
4．谈话少点优越感，对方会开心一点 21
5．手到擒来的幽默，无不让人欢喜 23
6．忠言也可以不逆耳 24
7．该说“不”时得说“不”的坚决果断 26
第三章 马云的社交情商：没有员工、客户和对手，就没有阿里巴巴 27
1．永远要相信边上的人比你聪明 28
2．每个人成功的背后都有一帮很棒的人 29
3．永远把别人对你的批评记在心里 30
4．从每个人身上找到各种机会 32
5．会讲故事才能让人为你驻足 33
6．高情商创造强大气场 35
7．挖空心思帮助客户成功 36
8．尽可能多地结交同行业中的大老板 38
第四章 马云的创业情商：没有优秀的理念，只有脚踏实地的结果 40
1．情商是你困境中的救命稻草 40
2．永远不要忘记初的梦想 42
3．看准行业，义无反顾 43
4．兔子的速度，乌龟的耐力 45
5．创业不能停留在理念与幻想上 46
6．我们应该为结果付报酬，为过程鼓掌 48
7．创业要有一种“疯”劲，只有偏执狂才能生存 50
第五章 马云的决策情商：秀的模式往往是简单的东西 51
1．赚钱模式越多越说明你没有模式 51
2．永远不要让资本说话，要让资本赚钱 52
3．面对金钱诱惑不要动心，面对快速扩张不要动心 54
4．机会很诱人，但有时候要敢于拒绝 55
5．领导者的决策就是“舍”和“得” 57
第六章 马云的工作情商：做事情要讲究策略和原则 58
1．成就事业要有道德心 58
2．深入市场，了解客户 60
3．不快乐工作就是对自己不负责 61
4．好的团队必有和谐的内部环境 63
5．使命感是行动的助推器 65
6．允许犯错，善于纠错 67
7．先做正确的事，再是正确地做事 68
第七章 马云的管理情商：人尽其才，别把飞机引擎装在拖拉机上 70
1．什么都想自己干，这个世界上你干不完 70
2．做唐僧一样的领导 71
3．创业要找适合的人，不要找好的人 73
4．用领导个人魅力吸引人才 74
5．把优秀的人才粘合起来 75
6．不聘用一个经常在竞争者之间跳跃的人 77
7．外行人要用“尊重”领导内行人 78
8．不让雷锋穿着补丁衣服上街 80
第八章 马云的竞合情商：合作伙伴成功，你才能成功 81
1．成功从了解市场和客户开始 81
2．学习“一块布”，为客户提供贴心服务 83
3．“冬天”要从客户那里寻找能量 84
4．逢敌亮剑，光脚的不怕穿鞋的 86
5．永远把对手想得强大一点 87
6．善于合作，寻找共同成长的合作者 88
第九章 马云的逆境情商：苦难时，学会用左手温暖右手 90
1．天下没有难做的生意 90
2．逆境锻造真正的领导力 91
3．今天很残酷，明天更残酷，后天会很美好 93
4．放弃就是的失败 95
5．坦然面对各种诱惑，心性平和重要 96
6．挫折可以为你的情商增值 97
第十章 马云的创意情商：倒立看世界，一切皆有可能 99
1．不变的是变化 99
2．不走寻常路，不按套路出牌 100
3．标新立异，永远不做大多数 102
4．创新是被“逼”出来的 103
5．做客户所需要的，你就有市场 104
6．创新必须要扛得住压力 106
第十一章 马云的财富情商：想赚钱就应该把钱看轻 107
1．不造首富，造群富 107
2．不为赚钱才能把事业做大 109
3．融资的境界是“我不要钱” 110
4．财散人聚，要懂得分享成果 111
5．风险的背后就是财富 112
第十二章 马云的幸福情商：耐得住寂寞，才能守得住繁华 114
1．别躺在过去的荣耀里长睡不醒 114
2．将身份看淡，路才会越走越宽 115
3．不为名利所累，保留内心的纯粹 117
4．放下贪欲，明白什么是你不能要的 118
5．商人有所为，有所不为 120
6．永远不去抱怨生活 121
前　　言
在中国商业史上，马云是一个异类。他一没资金，二没背景，三没技术，却凭借出色的做人智慧、口才技能、创意思维等，取得了石破天惊的成功。显然，这一切都归结为他独一无二的高情商。
　　作为一种“情绪智力”，情商指人在情绪、情感、意志、耐受挫折等方面的品质。对此，有人说过，“情商是骑手，智商是赛马，没有骑手，马的速度和力量都是枉然。”回望马云50载人生沉浮，20余年创业风云，这个传奇人物在情商方面的成功带给我们怎样的启示呢？
　　在青少年时期，马云确实是个顽童。作为一名普通人，他长相不讨喜，智力上也看不出有过人之处，基本上就是一个不被看好的普通孩子。但后，他硬是凭着自己与生俱来的不用麻药直接缝针却不哭的强硬劲，以及坚持不懈的努力，打造出一个震撼世界的互联网帝国。他的成功让很多人跌破眼镜。
　　马云的成功来源于什么呢？许多人觉得是好的运气，而他们却忽视了马云自身的情商。其实，成功不仅取决于你的谋略才智，在很大程度上，还取决于你正确处理个人情感、个人与他人情感之间关系的能力，也就是自我管理和调节人际关系的能力。
在线试读
1不装，做自己
　　“上帝用模型造人，塑造了你之后，就把模型捣碎了。因此，你是的。”一位哲人曾这样说。大千世界里，每一个人都是一道风景，所以我们不必过多地在意别人的言论和评价，只要走好自己的路，做好自己就足够了。
　　做自己，就不必随世俗之波逐流，就不必为别人的言语行为左右。做自己，就要保持心灵的洁净，别让雨下进自己真实的灵魂里。正是因为有做自己的信念，梅花才能经一番寒彻骨的磨砺，在冰雪中独自翩跹起舞。也只缘做自己的坚守，我们才能守住心中的一方净土，在尘世做一股清流。
　　当然，做自己决不意味着放纵自我，一意孤行。在必要的时候，听取别人的忠谏，做出适当的调整，也是完善自我的一条捷径。
　　马云在创立阿里巴巴时曾直言不讳地说：“阿里巴巴一直想做一个影响全世界经济或者是亚洲经济，至少是影响中国经济的一家公司。”初人们听了这话，都暗想：马云真是不知天高地厚，放出这样的狂言，后一定会搬起石头砸了自己的脚。可谁想到，经过几年的努力，马云真的让自己的话变成了现实。
　　1995年，马云在美国次接触互联网之后，很兴奋地回到中国，立刻创办了当时早的网站——中国黄页网站。在当时那个年代，全中国人民对“因特网”是什么东西，毫无概念。
　　当时的马云也对互联网一窍不通。可马云是个有头脑的家伙，他借用比尔·盖茨的名号大胆预言道：“互联网将改变人类生活的方方面面。”于是，他像大多数做业务的人一样，学兔子，先吃起了“窝边草”。从他身边的朋友开始“骗”起，走遍杭州城的大街小巷，直到“骗”到京城的权威媒体。一路的坚持不懈和努力，马云得到了越来越多的认可。就这样，马云跌跌撞撞地在互联网的道路上摸爬滚打，后却真的走出了一条自己的路，创办了阿里巴巴，并获得空前的成功。
　　有人这样评价道：“马云是‘骗子’也好，是‘传教士’也罢，无论如何都不可否认这样一个事实：这个小个子的浙江企业家，身上有一种特异的、让人无法抗拒的魔力、威力、魅力。如果我们非要用‘骗子’这个词来形容的话，也许应该加几个修饰词——一个有着相当高的‘骗术’的、讲究‘技术含量’的‘超级骗子’。”
书摘插画
插图

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产品特色
编辑推荐
哈佛大学教授、著名心理学家丹尼尔·戈尔曼在其风靡世界的《情商》一书中提出，智商作用只占20％，而情商作用却占80％，情商才是人生成就的真正主宰。
　　马云说：“很多人都非常聪明，比我聪明，也非常努力，但为什么我成功了？我认为，一是毅力，二是坚持。”这其实就是我们所说的“高情商”，即是一种洞察人生价值、揭示人生目标的悟性，是一种克服内心矛盾冲突、协调人际关系的技巧，是一种生活智慧。所以，我们有理由说：高情商的人比高智商的人更容易获得成功。
 
内容简介

在中国商业史上，马云*是一个异类。他一没资金，二没背景，三没技术，却凭借出色的做人智慧、口才技能、创意思维等，取得了石破天惊的成功。显然，这一切都归结为他独一无二的高情商。

作者简介

　　王拥军，专栏作家，多家财经媒体特约评论员。长期从事企业案例研究，撰写并出版多部经管类畅销著作。

目　　录
前言 1
章 马云的做人情商：记住别人的好，忘记别人的坏 4
1．不装，做自己 4
2．勇于承认错误，不为面子活受罪 6
3．诚信不是一种销售，而是一个人的资产 8
4．放低才能看到别人看不到的 9
5．用委屈撑大自己的胸怀 11
6．不要在乎别人说什么 12
7．可怕的不是距离，而是不知道有距离 14
8．永远不要怪别人 15
第二章 马云的说话情商：演讲，就是讲自己 17
1．你说得好，是因为你做得好 17
2．拿自己开涮，是一种成功的交流模式 18
3．讲述自己的观点，让全球人去复制粘贴 20
4．谈话少点优越感，对方会开心一点 21
5．手到擒来的幽默，无不让人欢喜 23
6．忠言也可以不逆耳 24
7．该说“不”时得说“不”的坚决果断 26
第三章 马云的社交情商：没有员工、客户和对手，就没有阿里巴巴 27
1．永远要相信边上的人比你聪明 28
2．每个人成功的背后都有一帮很棒的人 29
3．永远把别人对你的批评记在心里 30
4．从每个人身上找到各种机会 32
5．会讲故事才能让人为你驻足 33
6．高情商创造强大气场 35
7．挖空心思帮助客户成功 36
8．尽可能多地结交同行业中的大老板 38
第四章 马云的创业情商：没有优秀的理念，只有脚踏实地的结果 40
1．情商是你困境中的救命稻草 40
2．永远不要忘记初的梦想 42
3．看准行业，义无反顾 43
4．兔子的速度，乌龟的耐力 45
5．创业不能停留在理念与幻想上 46
6．我们应该为结果付报酬，为过程鼓掌 48
7．创业要有一种“疯”劲，只有偏执狂才能生存 50
第五章 马云的决策情商：秀的模式往往是简单的东西 51
1．赚钱模式越多越说明你没有模式 51
2．永远不要让资本说话，要让资本赚钱 52
3．面对金钱诱惑不要动心，面对快速扩张不要动心 54
4．机会很诱人，但有时候要敢于拒绝 55
5．领导者的决策就是“舍”和“得” 57
第六章 马云的工作情商：做事情要讲究策略和原则 58
1．成就事业要有道德心 58
2．深入市场，了解客户 60
3．不快乐工作就是对自己不负责 61
4．好的团队必有和谐的内部环境 63
5．使命感是行动的助推器 65
6．允许犯错，善于纠错 67
7．先做正确的事，再是正确地做事 68
第七章 马云的管理情商：人尽其才，别把飞机引擎装在拖拉机上 70
1．什么都想自己干，这个世界上你干不完 70
2．做唐僧一样的领导 71
3．创业要找适合的人，不要找好的人 73
4．用领导个人魅力吸引人才 74
5．把优秀的人才粘合起来 75
6．不聘用一个经常在竞争者之间跳跃的人 77
7．外行人要用“尊重”领导内行人 78
8．不让雷锋穿着补丁衣服上街 80
第八章 马云的竞合情商：合作伙伴成功，你才能成功 81
1．成功从了解市场和客户开始 81
2．学习“一块布”，为客户提供贴心服务 83
3．“冬天”要从客户那里寻找能量 84
4．逢敌亮剑，光脚的不怕穿鞋的 86
5．永远把对手想得强大一点 87
6．善于合作，寻找共同成长的合作者 88
第九章 马云的逆境情商：苦难时，学会用左手温暖右手 90
1．天下没有难做的生意 90
2．逆境锻造真正的领导力 91
3．今天很残酷，明天更残酷，后天会很美好 93
4．放弃就是的失败 95
5．坦然面对各种诱惑，心性平和重要 96
6．挫折可以为你的情商增值 97
第十章 马云的创意情商：倒立看世界，一切皆有可能 99
1．不变的是变化 99
2．不走寻常路，不按套路出牌 100
3．标新立异，永远不做大多数 102
4．创新是被“逼”出来的 103
5．做客户所需要的，你就有市场 104
6．创新必须要扛得住压力 106
第十一章 马云的财富情商：想赚钱就应该把钱看轻 107
1．不造首富，造群富 107
2．不为赚钱才能把事业做大 109
3．融资的境界是“我不要钱” 110
4．财散人聚，要懂得分享成果 111
5．风险的背后就是财富 112
第十二章 马云的幸福情商：耐得住寂寞，才能守得住繁华 114
1．别躺在过去的荣耀里长睡不醒 114
2．将身份看淡，路才会越走越宽 115
3．不为名利所累，保留内心的纯粹 117
4．放下贪欲，明白什么是你不能要的 118
5．商人有所为，有所不为 120
6．永远不去抱怨生活 121
前　　言
在中国商业史上，马云是一个异类。他一没资金，二没背景，三没技术，却凭借出色的做人智慧、口才技能、创意思维等，取得了石破天惊的成功。显然，这一切都归结为他独一无二的高情商。
　　作为一种“情绪智力”，情商指人在情绪、情感、意志、耐受挫折等方面的品质。对此，有人说过，“情商是骑手，智商是赛马，没有骑手，马的速度和力量都是枉然。”回望马云50载人生沉浮，20余年创业风云，这个传奇人物在情商方面的成功带给我们怎样的启示呢？
　　在青少年时期，马云确实是个顽童。作为一名普通人，他长相不讨喜，智力上也看不出有过人之处，基本上就是一个不被看好的普通孩子。但后，他硬是凭着自己与生俱来的不用麻药直接缝针却不哭的强硬劲，以及坚持不懈的努力，打造出一个震撼世界的互联网帝国。他的成功让很多人跌破眼镜。
　　马云的成功来源于什么呢？许多人觉得是好的运气，而他们却忽视了马云自身的情商。其实，成功不仅取决于你的谋略才智，在很大程度上，还取决于你正确处理个人情感、个人与他人情感之间关系的能力，也就是自我管理和调节人际关系的能力。
在线试读
1不装，做自己
　　“上帝用模型造人，塑造了你之后，就把模型捣碎了。因此，你是的。”一位哲人曾这样说。大千世界里，每一个人都是一道风景，所以我们不必过多地在意别人的言论和评价，只要走好自己的路，做好自己就足够了。
　　做自己，就不必随世俗之波逐流，就不必为别人的言语行为左右。做自己，就要保持心灵的洁净，别让雨下进自己真实的灵魂里。正是因为有做自己的信念，梅花才能经一番寒彻骨的磨砺，在冰雪中独自翩跹起舞。也只缘做自己的坚守，我们才能守住心中的一方净土，在尘世做一股清流。
　　当然，做自己决不意味着放纵自我，一意孤行。在必要的时候，听取别人的忠谏，做出适当的调整，也是完善自我的一条捷径。
　　马云在创立阿里巴巴时曾直言不讳地说：“阿里巴巴一直想做一个影响全世界经济或者是亚洲经济，至少是影响中国经济的一家公司。”初人们听了这话，都暗想：马云真是不知天高地厚，放出这样的狂言，后一定会搬起石头砸了自己的脚。可谁想到，经过几年的努力，马云真的让自己的话变成了现实。
　　1995年，马云在美国次接触互联网之后，很兴奋地回到中国，立刻创办了当时早的网站——中国黄页网站。在当时那个年代，全中国人民对“因特网”是什么东西，毫无概念。
　　当时的马云也对互联网一窍不通。可马云是个有头脑的家伙，他借用比尔·盖茨的名号大胆预言道：“互联网将改变人类生活的方方面面。”于是，他像大多数做业务的人一样，学兔子，先吃起了“窝边草”。从他身边的朋友开始“骗”起，走遍杭州城的大街小巷，直到“骗”到京城的权威媒体。一路的坚持不懈和努力，马云得到了越来越多的认可。就这样，马云跌跌撞撞地在互联网的道路上摸爬滚打，后却真的走出了一条自己的路，创办了阿里巴巴，并获得空前的成功。
　　有人这样评价道：“马云是‘骗子’也好，是‘传教士’也罢，无论如何都不可否认这样一个事实：这个小个子的浙江企业家，身上有一种特异的、让人无法抗拒的魔力、威力、魅力。如果我们非要用‘骗子’这个词来形容的话，也许应该加几个修饰词——一个有着相当高的‘骗术’的、讲究‘技术含量’的‘超级骗子’。”
书摘插画
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