信息驱动的商务:管理数据和信息的最优化(商务智能与信息化技术丛书)
信息驱动的商务:管理数据和信息的最优化(商务智能与信息化技术丛书)
从信息架构、信息描述语言、质量、安全、主数据管理与信息治理等方面阐述企业信息管理理论和方法深入分析如何利用信息来驱动业务并使企业赢取**优势，启发读者提升企业信息管理和业务分析应用
内容简介
从信息架构、信息描述语言、质量、安全、主数据管理与信息治理等方面阐述企业信息管理理论和方法深入分析如何利用信息来驱动业务并使企业赢取**优势，启发读者提升企业信息管理和业务分析应用
在当前经济全球化的形势下，任何组织都需要利用信息来创造最有活力的、反应迅速、适应性强的企业。管理信息已经成为业务发展中至关重要的方面。作者借助在全球著名公司和组织中总结的信息技术，通过信息驱动的商务揭示了企业领导人应该如何更有效地治理、管理和利用其公司的信息。《信息驱动的商务:管理数据和信息的*化》是技术和思想的结合，高屋建瓴地围绕核心思想——信息驱动的商务来展开分析。把信息驱动的商务应用于实际业务问题将会给企业带来立竿见影的效果。
《信息驱动的商务:管理数据和信息的*化》是一本介绍信息驱动商务的实践指南，适合任何信息化企业的管理人员和技术人员阅读。
Robert Hillard是MIKE2.0项目（www.openmethodology.org）的创始人之一，该项目为信息和数据管理项目提供一套标准的解决方案。作为一名国际性的咨询领导者，他为全世界范围的企业客户提供咨询服务。他是Deloitte（德勤）事务所的合伙人之一，在该领域有20多年的经验，重点专注于信息管理的标准化解决方案，率先在政府监管项目中采用XBRL（可扩展商业报表语言）以及倡议信息是商业资产而不是技术问题。你可以从www.infodrivenbusiness.com中获取更多关于他的信息。
前言
作者简介
第1章 理解信息经济
1.1 是否是互联网创造了“信息经济”
1.2 电子数据存储的起源
1.3 存量和流量
1.4 商业数据
1.5 改变商业模式
1.6 信息共享和基础设施共享
1.7 治理新的商业
1.8 信息经济中的成功学
尾注
第2章 信息语言
——美国信息及图像管理协会（AIIM）副主席，Atle Skjekkeland
“本书讲述了一门非常复杂的课题——信息理论，并使得广大读者易于理解。它呼吁人们为高效地过渡到新的信息经济时代做出行动。无论你是一名准备投入社会工作的学生、一位经验丰富的信息管理专家，还是一名追求通过更好的信息管理使企业蒸蒸日上的高级管理人员，你都可以从Hillard的创新思维和实践指导中受益。”
——知识管理、全球碳捕获和封存研究院资深副总裁，Sean McClowry
《信息驱动的商务:管理数据和信息的最优化》作者RobertHillard是一位在信息领域有着20多年经验的专家，是Deloitte（德勤，四大著名会计师事务所之一）的合伙人之一。作为一名国际性的咨询领导者，Hillard深入细致地分享了如何管理数据和信息，从而使企业能够赢取最大优势。这本书是技术和思想的结合，高屋建瓴地围绕核心思想——信息驱动的商务来展开分析。
说实话，为这本书写译者序，让我颇有点诚惶诚恐。作为一名工作多年的工程师，主要和代码打交道，没有什么管理经验，真不好意思在这里“指手画脚”。在本书的前言中，作者非常翔实地描述了本书面向的读者、写作动机及其理念，在此就不再赘序。译完这本书，切身感觉还是受益颇多，了解了一些自己从不知道的、也许从未曾想到的知识，而且可以暂时抛开那些天天琢磨的功能实现细节，试着跳出自己的思维习惯，跟随本书作者的思维，从管理人员的角度考虑一些整体、宏观上的问题。
本书由郭俊平、祝洪凯和我协力翻译完成。读者朋友可以通过邮箱persistance102@gmail.com和我们联系。
此外，翻译带来的乐趣也和我们与机械工业出版社编辑在合作上的默契是分不开的。感谢编辑老师的鼓励和细心工作，也感谢所有其他为本书付出努力的人们。
由于时间、精力、能力有限，本书的疏漏、错误之处在所难免，还望各位读者不吝指正。
李妹芳
2011年6月6日
当今高度的信息化水平让个人工作和企业运营变得更加高效、便捷和自动化。进入21世纪以后，企业信息化呈现出新的趋势，即企业不再满足于业务流程的自动化、信息化，而是转向在企业大量积累的业务数据基础上，利用信息管理与业务分析的技术来优化业务流程和提升管理决策水平。无论中小企业还是IT巨头，大家都意识到信息不仅可以帮助企业进行日常业务运作和管理，更重要的是信息可以作为企业的战略资产，与业务运作和管理流程相结合，帮助企业改善业务流程效率、提高财务绩效并促进创新。
在发达国家，业务分析对企业的价值正逐步得到体现，同样在中国，这一价值过程也得到了中国企业的认同。这一方面得益于企业在信息化过程中积累了大量的业务数据，为企业进行业务分析提供了基础；另一方面，经济全球化、市场竞争的加剧与刚刚过去的金融危机也为企业提高自身的经营决策水平、降低风险和成本提供了驱动力，根据德勤管理咨询在中国市场的服务经验来看，业务分析的价值主要体现在以下几个方面：
1.帮助企业洞察经营状况，改善绩效管理与决策水平
Shipping Overview:
• Free Shipping: We offer free shipping on most orders within the U.S. Certain items may require a shipping fee due to size or handling needs.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
从信息架构、信息描述语言、质量、安全、主数据管理与信息治理等方面阐述企业信息管理理论和方法深入分析如何利用信息来驱动业务并使企业赢取**优势，启发读者提升企业信息管理和业务分析应用
在当前经济全球化的形势下，任何组织都需要利用信息来创造最有活力的、反应迅速、适应性强的企业。管理信息已经成为业务发展中至关重要的方面。作者借助在全球著名公司和组织中总结的信息技术，通过信息驱动的商务揭示了企业领导人应该如何更有效地治理、管理和利用其公司的信息。《信息驱动的商务:管理数据和信息的*化》是技术和思想的结合，高屋建瓴地围绕核心思想——信息驱动的商务来展开分析。把信息驱动的商务应用于实际业务问题将会给企业带来立竿见影的效果。
《信息驱动的商务:管理数据和信息的*化》是一本介绍信息驱动商务的实践指南，适合任何信息化企业的管理人员和技术人员阅读。
Robert Hillard是MIKE2.0项目（www.openmethodology.org）的创始人之一，该项目为信息和数据管理项目提供一套标准的解决方案。作为一名国际性的咨询领导者，他为全世界范围的企业客户提供咨询服务。他是Deloitte（德勤）事务所的合伙人之一，在该领域有20多年的经验，重点专注于信息管理的标准化解决方案，率先在政府监管项目中采用XBRL（可扩展商业报表语言）以及倡议信息是商业资产而不是技术问题。你可以从www.infodrivenbusiness.com中获取更多关于他的信息。
前言
作者简介
第1章 理解信息经济
1.1 是否是互联网创造了“信息经济”
1.2 电子数据存储的起源
1.3 存量和流量
1.4 商业数据
1.5 改变商业模式
1.6 信息共享和基础设施共享
1.7 治理新的商业
1.8 信息经济中的成功学
尾注
第2章 信息语言
——美国信息及图像管理协会（AIIM）副主席，Atle Skjekkeland
“本书讲述了一门非常复杂的课题——信息理论，并使得广大读者易于理解。它呼吁人们为高效地过渡到新的信息经济时代做出行动。无论你是一名准备投入社会工作的学生、一位经验丰富的信息管理专家，还是一名追求通过更好的信息管理使企业蒸蒸日上的高级管理人员，你都可以从Hillard的创新思维和实践指导中受益。”
——知识管理、全球碳捕获和封存研究院资深副总裁，Sean McClowry
《信息驱动的商务:管理数据和信息的最优化》作者RobertHillard是一位在信息领域有着20多年经验的专家，是Deloitte（德勤，四大著名会计师事务所之一）的合伙人之一。作为一名国际性的咨询领导者，Hillard深入细致地分享了如何管理数据和信息，从而使企业能够赢取最大优势。这本书是技术和思想的结合，高屋建瓴地围绕核心思想——信息驱动的商务来展开分析。
说实话，为这本书写译者序，让我颇有点诚惶诚恐。作为一名工作多年的工程师，主要和代码打交道，没有什么管理经验，真不好意思在这里“指手画脚”。在本书的前言中，作者非常翔实地描述了本书面向的读者、写作动机及其理念，在此就不再赘序。译完这本书，切身感觉还是受益颇多，了解了一些自己从不知道的、也许从未曾想到的知识，而且可以暂时抛开那些天天琢磨的功能实现细节，试着跳出自己的思维习惯，跟随本书作者的思维，从管理人员的角度考虑一些整体、宏观上的问题。
本书由郭俊平、祝洪凯和我协力翻译完成。读者朋友可以通过邮箱persistance102@gmail.com和我们联系。
此外，翻译带来的乐趣也和我们与机械工业出版社编辑在合作上的默契是分不开的。感谢编辑老师的鼓励和细心工作，也感谢所有其他为本书付出努力的人们。
由于时间、精力、能力有限，本书的疏漏、错误之处在所难免，还望各位读者不吝指正。
李妹芳
2011年6月6日
当今高度的信息化水平让个人工作和企业运营变得更加高效、便捷和自动化。进入21世纪以后，企业信息化呈现出新的趋势，即企业不再满足于业务流程的自动化、信息化，而是转向在企业大量积累的业务数据基础上，利用信息管理与业务分析的技术来优化业务流程和提升管理决策水平。无论中小企业还是IT巨头，大家都意识到信息不仅可以帮助企业进行日常业务运作和管理，更重要的是信息可以作为企业的战略资产，与业务运作和管理流程相结合，帮助企业改善业务流程效率、提高财务绩效并促进创新。
在发达国家，业务分析对企业的价值正逐步得到体现，同样在中国，这一价值过程也得到了中国企业的认同。这一方面得益于企业在信息化过程中积累了大量的业务数据，为企业进行业务分析提供了基础；另一方面，经济全球化、市场竞争的加剧与刚刚过去的金融危机也为企业提高自身的经营决策水平、降低风险和成本提供了驱动力，根据德勤管理咨询在中国市场的服务经验来看，业务分析的价值主要体现在以下几个方面：
1.帮助企业洞察经营状况，改善绩效管理与决策水平
Shipping Overview:
• Free Shipping: We offer free shipping on most orders within the U.S. Certain items may require a shipping fee due to size or handling needs.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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