更好的数据可视化指南
更好的数据可视化指南
1本全面而专业的数据可视化宝典
5大设计原则，让你的图表直击人心
80多种可视化图表，助你成为数据呈现专家
500多个可视化案例，让你轻松掌握图表应用
这是一本关于如何更好、更有效地进行数据可视化的书。本书分为3个部分。第1部分是创建有效可视化的通用指导原则，我们将了解受众的重要性，以及思考哪类图表能更好地契合他们的需求。第2部分是本书的核心部分，我们将定义和讨论80多张图表，这些图表分为八大类：比较、时间、分布、地缘、关系、构成、定性和表格。我们将看到各类图表是如何起作用的，以及它们的优缺点。第3部分整合了两块内容，一是构建数据可视化样式指南，二是如何结合不同的经验对图表进行重新设计。
本书将指导你选择适合展示相关数据的图表，并有效地传递你想传达的信息。
作者：
乔纳森·施瓦比什（Jonathan Schwabish），经济学家、作家、教师，也是政府相关数据可视化的创造者。他帮助非营利组织、研究机构和各级政府改进如何向同事、合作伙伴、客户和选民传达它们的工作和发现。他也是Better Presentations: A Guide for Scholars, Researchers, and Wonks（哥伦比亚大学出版社，2016年）的作者。
译者：
易炜，毕业于上海大学，企业管理硕士，自由培训师。主要研究领域有结构化思维、商务可视化呈现、管理与绩效改进等，曾为众多知名企业提供培训和辅导。公众号“思维与效能”的运营人，编有《不会游戏化管理就带不好95后团队》。喜欢阅读和跑马拉松，一年阅读图书近200本，跑步2000km左右。
1 视觉化过程和感知顺序 / 002
安斯库姆四重奏 / 009
视觉感知的格式塔原理 / 011
前注意加工 / 014
小结 / 017
2 提高数据可视化效果的五个原则 / 018
原则1：展示数据 / 018
原则2：减少混乱 / 020
原则3：图文结合 / 023
原则4：避免使用意面图 / 030
原则5：从灰色开始 / 033
来源：C-SPAN2
马里兰州众议员克里斯·范·霍伦在众议院预算委员会听证会上举着“长期预算展望”信息图2014年，我加入了位于华盛顿的城市学院（Urban Institute），这是一家非营利机构。在那里，我有一半的时间做研究，另一半的时间则在通信部帮同事做数据可视化和数据的有效展示。
——罗伯特·赖西 加州大学伯克利分校财政大臣公共政策教授，美国劳工部前部长
这是通过数据可视化进行更有效沟通的实用指南。从基本原则到可视化分类，再到开发样式指南，这对于任何需要将数据转换为信息的人来说都是一本非常具有价值且易于阅读的书。
——玛拉·艾弗里克 RStuido
好的数据往往沦为拙劣可视化的牺牲品。终于，有了这本指南，它可以让你的数据更清晰、更具说服力。
——D. J. 帕蒂尔 美国首席数据科学家
Shipping Overview:
• Free Shipping: We offer free shipping on most orders within the U.S. Certain items may require a shipping fee due to size or handling needs.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
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Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
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Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
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Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
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Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
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Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
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Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
1本全面而专业的数据可视化宝典
5大设计原则，让你的图表直击人心
80多种可视化图表，助你成为数据呈现专家
500多个可视化案例，让你轻松掌握图表应用
这是一本关于如何更好、更有效地进行数据可视化的书。本书分为3个部分。第1部分是创建有效可视化的通用指导原则，我们将了解受众的重要性，以及思考哪类图表能更好地契合他们的需求。第2部分是本书的核心部分，我们将定义和讨论80多张图表，这些图表分为八大类：比较、时间、分布、地缘、关系、构成、定性和表格。我们将看到各类图表是如何起作用的，以及它们的优缺点。第3部分整合了两块内容，一是构建数据可视化样式指南，二是如何结合不同的经验对图表进行重新设计。
本书将指导你选择适合展示相关数据的图表，并有效地传递你想传达的信息。
作者：
乔纳森·施瓦比什（Jonathan Schwabish），经济学家、作家、教师，也是政府相关数据可视化的创造者。他帮助非营利组织、研究机构和各级政府改进如何向同事、合作伙伴、客户和选民传达它们的工作和发现。他也是Better Presentations: A Guide for Scholars, Researchers, and Wonks（哥伦比亚大学出版社，2016年）的作者。
译者：
易炜，毕业于上海大学，企业管理硕士，自由培训师。主要研究领域有结构化思维、商务可视化呈现、管理与绩效改进等，曾为众多知名企业提供培训和辅导。公众号“思维与效能”的运营人，编有《不会游戏化管理就带不好95后团队》。喜欢阅读和跑马拉松，一年阅读图书近200本，跑步2000km左右。
1 视觉化过程和感知顺序 / 002
安斯库姆四重奏 / 009
视觉感知的格式塔原理 / 011
前注意加工 / 014
小结 / 017
2 提高数据可视化效果的五个原则 / 018
原则1：展示数据 / 018
原则2：减少混乱 / 020
原则3：图文结合 / 023
原则4：避免使用意面图 / 030
原则5：从灰色开始 / 033
来源：C-SPAN2
马里兰州众议员克里斯·范·霍伦在众议院预算委员会听证会上举着“长期预算展望”信息图2014年，我加入了位于华盛顿的城市学院（Urban Institute），这是一家非营利机构。在那里，我有一半的时间做研究，另一半的时间则在通信部帮同事做数据可视化和数据的有效展示。
——罗伯特·赖西 加州大学伯克利分校财政大臣公共政策教授，美国劳工部前部长
这是通过数据可视化进行更有效沟通的实用指南。从基本原则到可视化分类，再到开发样式指南，这对于任何需要将数据转换为信息的人来说都是一本非常具有价值且易于阅读的书。
——玛拉·艾弗里克 RStuido
好的数据往往沦为拙劣可视化的牺牲品。终于，有了这本指南，它可以让你的数据更清晰、更具说服力。
——D. J. 帕蒂尔 美国首席数据科学家
Shipping Overview:
• Free Shipping: We offer free shipping on most orders within the U.S. Certain items may require a shipping fee due to size or handling needs.
• Order Processing: Please allow 1-2 business days for order processing and preparation before shipment.
• Domestic Shipping: Orders within the U.S. are shipped via USPS or FedEx, depending on the origin of the product. The average transit time is 3-7 business days.
• International Shipping: Currently, we only ship within the USA.
• Tracking Information: Every order is trackable. You will receive a tracking number once your order has been shipped. Products may be shipped from various global fulfillment centers.
Shipping Delays:
Please note that shipping times may vary due to factors beyond our control, such as weather conditions, natural disasters, or peak holiday periods. While we strive to ensure timely delivery, the exact arrival time cannot be guaranteed and is managed by the shipping carrier.
Shipping Options:
-
Standard Delivery: Most orders are shipped within 3-7 business days. Larger items may utilize LTL shipping for safe handling.
-
Handling Time: We handle shipments on business days (Monday - Friday), with a preparation time of 1-2 days.
-
Additional Charges: Some items require additional shipping charges due to their size, weight, or special handling. These charges are specified on the product pages and are not eligible for shipping discounts.
-
Exclusions: Gift cards, packaging, taxes, and prior purchases do not count toward the minimum purchase requirement for free shipping. This offer is valid only for shipments to U.S. addresses, including Puerto Rico.
Delivery Details:
-
Estimates: Standard shipping within the US typically takes 3-7 business days. These are estimates and not guarantees.
-
Shipping Restrictions: We ship to all 50 states, Washington, DC, U.S. territories, and APO/FPO/DPO addresses. Shipping options vary based on the delivery address.
-
Remote Areas: Shipments to remote areas may incur additional charges or require pickup from a nearby shipping partner’s location.
Shipping Confirmation:
You will receive a shipping confirmation email with a tracking number as soon as your order is dispatched. If you do not receive this email immediately, please be assured that your items will arrive within the estimated delivery window provided at checkout.
Order Modifications:
If you need to cancel or modify your order, please contact our customer support immediately.
Issues with Delivery:
If your order shows as delivered but you have not received it, please contact the shipping carrier directly to resolve the issue. For persistent problems, contact our customer service at cs@everymarket.com.
Customer Support:
Our team is available 24/7 to assist you with any questions or concerns regarding your order. We are committed to ensuring a smooth shopping experience.
Return & Refund Policy Overview
Please review our return and refund policies below to ensure a smooth transaction process.
Return Policy
-
Duration: You have 30 days from receiving your item to initiate a return.
-
Condition: Items must be unworn, unwashed, with original tags and packaging intact.
-
Shipping Costs: Customers are responsible for return shipping costs.
-
Packaging: Ensure returned items are well-packaged to avoid damage during transit.
-
Tracking: Use a trackable and insured shipping method as we are not liable for items lost or damaged on return.
-
Initiating a Return: Contact us at cs@everymarket.com to start your return. We will provide a return shipping label and instructions upon approval. Returns without prior approval will not be accepted.
How to Return
-
Method: Returns must be sent back by mail to the address provided in the return instructions.
Return Label
-
Defective Products: Return labels are provided for defective items.
-
Non-Defective Returns: Customers are responsible for obtaining their return shipping label.
Product Conditions for Return
-
Eligible Products: Returns are only accepted for items in new condition.
Nonreturnable Items
Certain items are not eligible for return:
-
Electronic devices after 30 days (e.g., computers, laptops, Kindles)
-
Gift cards, prepaid game cards
-
Perishable goods, live insects, some jewelry, some health and personal care items
-
Customized or personalized products
-
Items with special shipping restrictions
Refund Policy
-
Window: Eligible products may be returned within 30 days of delivery for a refund.
-
Refund Method: Refunds are processed to the original payment method or as store credit for items purchased with gift cards.
-
Processing Time: Refunds are processed within 3-5 business days after we receive the return; please allow additional time for shipping and bank processing.
Claims
Inspect your order upon arrival and report any defects, damages, or incorrect items immediately to allow us to address the issue. For claims, contact our support team with details of the issue.
Exchange Policy
For the quickest service, return your original item and place a new order for the desired product once your return is accepted.
Return Address
EveryMarket Customer Service 2101 E Terra Ln, O'Fallon, MO 63366
Customer Support
Available 24/7 for any questions or assistance needed:
-
Phone: +1 636-312-5925
-
Email: cs@everymarket.com
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